Achieved Closed-Loop B2B Marketing
by Extraprise Group, Inc.

Database marketing’s time is now, and as companies realize its importance the number of constituents will grow, meaning the database should be at the forefront of all new initiatives. Eventually all database marketers will come aboard, but until then they will cling to their data and preach about increased response rates. Now is the time for database marketing to undergo significant change, the same way the CRM industry did after realizing that purchasing software was simply not enough.
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