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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution
July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
Sales Intelligence: The Secret to Sales Nirvana by IBM
January 09, 2009 - (Free Research) Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions.
Leverage ERP for Sales & Operations Planning by IFS
January 12, 2009 - (Free Research) Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market.
Event-Driven Intelligence in Telecommunications by Pitney Bowes Business Insight
January 15, 2010 - (Free Research) Leading telecommunications companies are finding ways to integrate data into business processes and also automate decisions with on-demand business analytics. This paper can provide you with background on Intelligent Mail®, with an emphasis on the 21 practical ways you can leverage mailstream intelligence to improve your business today.
Data Driven Marketing by IBM
October 2009 - (Free Research) Read this report to learn the findings of an Aberdeen Group study examining how organizations are using data to impact marketing performance and marketing effectiveness. This study offers best practices from hundreds of organizations that identify how to use data to achieve superior performance.
Data Quality : A Survival Guide For Marketing by SAP America, Inc.
June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM
October 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
Innovative Marketing Strategies for Individual and Personal Lines Insurers by Infor CRM
July 2009 - (Free Research) In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability.
Infor - ERP VISUAL by Infor
September 2008 - (Free Research) Infor ERP VISUAL combines affordability and deep functionality, and is ideal for high growth, mixed-mode manufacturers who need a modular solution. Learn why more than 4,000 businesses trust Infor ERP VISUAL to run their operations.
7 Ways to Deal with Data Growth from a Cost Standpoint by i365, A Seagate Company
January 2010 - (Free Research) The incredible growth in the amount of electronic data generated for both business and personal use has resulted in higher costs for data storage and backup. Several factors have lead to these spiraling cost increases, including storage of larger files, multiple backups, and enforcement of industry regulations. How often is your company backing up?
Expert strategies for making the most out of customer interactions by ColdSpark, Inc.
February 2010 - (Free Research) In this podcast, learn ways to improve customer interactions and customer relations, get tips for learning more about your customers and find out the best ways to improve an organization's overall plan on customer feedback and interaction.
How to Accelerate your SOA with Real-time Data Integration by Oracle Corporation
April 2010 - (Free Research) How can you better manage the deluge of business information? This webcast demonstrates that by leveraging best practices in Service Oriented Architecture (SOA) in combination with a comprehensive data integration approach, companies can lower costs through consolidation, reduce the risk of bad data polluting their applications, and more.
Analytics Partners - Delivering Faster and More Strategic BI by Oracle Corporation
January 2009 - (Free Research) Analytics Partners chose to work exclusively with Oracle because of the strength and superiority of its product line, as well as confidence in Oracle's commitment to the emerging and mid-market as well as to its channel partners.
Developing A Universal Approach To Cleansing Customer And Product Data by SAP America, Inc.
June 2009 - (Free Research) Data quality has always been an important issue for companies, and this
is even more the case today. This paper reviews current industry problems concerning data quality, and takes a detailed look at how companies are addressing quality problems with customer, product, and other types of corporate data.
Finding an Upside in the Downturn with Data Quality by DataFlux Corporation
January 2010 - (Free Research) This paper explores how a rigorous data quality program is now a business imperative rather than a luxury. Implemented correctly, it not only gives organizations the agility to better ride out the current recession but also raises their competitiveness when the economy recovers.
Infor CRM Epiphany for Insurance by Infor CRM
July 2009 - (Free Research) The market-leading Infor CRM Epiphany suite was designed with the needs of today's insurance companies in mind. It delivers what you need to execute a customer retention and growth strategy by delivering a single view of customer interactions across business.
CRM for the Professional on the Go by BlackBerry
December 2006 - (Free Research) Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental to do later box, but the reasons to make it a priority are compelling. Read this paper to discover why.
Understanding the Opportunities and Challenges of Sales Performance Management by Varicent Software Incorporated
March 2010 - (Free Research) In this podcast, Denis Pombriant, founder and managing principal of Beagle Research Group, gives an overview of sales performance management (SPM) and discusses the benefits and drawbacks of SPM. Pombriant also talks about what types of organizations are deploying SPM today.
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