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Best Practices in the Call Center: A Customer Touch-Point Methodology by Oracle Corporation January 26, 2009 - (Free Research) One of the biggest dangers in establishing best practices for your contact center is to do so in isolation from your self-service stakeholders. Instead, all customer "touch-points" must be viewed as part of a continuum. Customer touch points include Web Self-Service, Interactive Voice Response, Contact Center Agents, and Face-to-Face transactions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Deliver Extraordinary Customer Experience by Oracle Corporation February 01, 2010 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Winning in Today's Environment: Six Imperatives for the Chief Sales Officer by Oracle Corporation October 01, 2009 - (Free Research) Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sophisticated insights in Banking - From complexity to client centricity by IBM November 18, 2011 - (Free Research) This white paper outlines steps that financial institutions can take to become more business savvy and efficient in the age of the consumer. Read on and learn how to leverage information and reduce risk, properly set product prices, learn about your clients and more. (WHITE PAPER) GO TO WHITE PAPER

How to retain customer loyalty in the competitive retail market by Infor CRM January 16, 2012 - (Free Research) Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Analytics Clients Build a Smarter Planet by IBM November 18, 2011 - (Free Research) This brief video shoes how predictive analytics benefits Arvato Services, Yamaha Motor Europe, Banco Itau Argentina, Avis Europe and other organizations. For example, Avis Europe uses IBM predictive analytics to drive highly personalized e-mail campaigns based on detailed customer profiles. (VIDEO) GO TO

The Ultimate Guide to Email Prospecting by Citrix Online Go To Meeting January 13, 2012 - (Free Research) This new e-book by Jill Konrath, sales strategist and author, explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

7 Hot Email Prospecting Tips by Citrix Online Go To Meeting January 13, 2012 - (Free Research) This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Impactful Strategies for Unsticking Stuck Deals by Citrix Online Go To Meeting January 13, 2012 - (Free Research) This white paper explores five strategies for getting stalled deals moving back in the right direction. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gain competitive advantage by using Customer Experience Management Solutions to extend brand value by Tealeaf December 22, 2011 - (Free Research) In this podcast, industry expert Rebecca Wettemann discusses how companies can balance customer experiences and brand promotion without creating conflict. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Best in Class Marketers Drive Enhanced Customer Loyalty by SAP America, Inc. September 02, 2010 - (Free Research) This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Using Advanced Analytics to Gain Insights into Your Revenue Stream by SAP America, Inc. February 20, 2009 - (Free Research) This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enhancing the Customer Experience with Loyalty Management by SAP America, Inc. April 27, 2009 - (Free Research) By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Creating Business Value with Communication-Enabled CRM Processes by SAP America, Inc. September 2008 - (Free Research) In this paper learn how companies can overcome the limitations in marketing, sales, and service processes by pursuing communication-enabled business processes (CEBPs)–enabled by communication systems that are integrated with business applications. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Enhance Customer Interactions by Infor CRM December 2011 - (Free Research) This white paper details tactics for improving your customer interaction efforts for more successful business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Six Success Factors for Building a Best-Run Marketing Organization by SAP America, Inc. October 2010 - (Free Research) This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Cincinnati Zoo improves customer experience and enhances performance by IBM January 2012 - (Free Research) Learn how one of the world's top-rated zoo uses analytics to create a more satisfying customer experience – while cutting marketing costs, increasing new visits, boosting concession revenues and much more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Webcast: Connecting Customer Experience Management to Increased Revenue by Ektron, Inc. January 2012 - (Free Research) Join us for an exclusive webcast and hear from Forrester Research about how you can prepare to drive key business outcomes through your digital marketing efforts. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Address all your CRM needs with one system by Infor CRM December 2011 - (Free Research) Read this paper to learn about a business-specific solution that is designed with forward-thinking brands in mind. With all industries considered and all accepts of selling considered from sales to customer relationship management, this new system may fit all of your needs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Utilize analytics to drive customer satisfaction and retention by Infor CRM December 2011 - (Free Research) Watch this webcast to discover how you can increase your online marketing efforts with next-gen customer relationship management (CRM) tools that will significantly improve customer satisfaction as well as increase the return rate of customers. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing by Infor CRM January 2012 - (Free Research) This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns. (VIDEO) VIEW ABSTRACT | GO TO

Drive Lifetime Customer Loyalty with Infor CRM Epiphany Interaction Advisor by Infor CRM January 2012 - (Free Research) Watch this video demo to learn about Infor CRM Epiphany Interaction Advisor, an all-in-one customer interaction system that provides you with valuable customer insight for enhanced interactions and increased customer loyalty. (VIDEO) VIEW ABSTRACT | GO TO

A realist's guide to building bottom line revenue and customer loyalty with social CRM by SugarCRM Inc. October 2011 - (Free Research) Is social CRM just hype or is it really worth your business's time? Read this eBook from SearchCRM.com for expert advice. (EBOOK) VIEW ABSTRACT | GO TO

CRM and Small Business: Smaller, Faster, Better by SugarCRM Inc. August 2011 - (Free Research) The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Evolving Your Mobile Marketing Presence: Strategies for Succeeding at Mobile As Both a Device and a Channel by Ektron, Inc. December 2011 - (Free Research) Read this Forrester Research Inc. white paper to learn the latest on interactive marketing and how to implement these practices into your mobile marketing stratgieries. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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