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Brand Management - Leveraging the Power of Integrated Marketing by SAP America, Inc. February 01, 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Developing for the Future - The New Trend for Hosted VXML by West Interactive June 08, 2010 - (Free Research) By taking advantage of the Voice XML platform (VXML) to manage infrastructure scale and support, companies are freeing up IT dollars and resources to focus on creating best-in-class customer experiences using IVR applications. This webinar will provide you with key information necessary to execute a comprehensive PaaS strategy using VXML. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Podcast: Developing for the Future - The new trend for Hosted VXML by West Interactive July 08, 2010 - (Free Research) By taking advantage of the Voice XML platform (VXML) to manage infrastructure scale and support, companies are freeing up IT dollars and resources to focus on creating best-in-class customer experiences using IVR applications. This podcast will provide you with key information necessary to execute a comprehensive PaaS strategy using VXML. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Wilson Tool International: Engineering E-Commerce with SAP® CRM by SAP America, Inc. September 03, 2010 - (Free Research) This case study explains how Wilson Tool chose SAP CRM to help provide its e-commerce foundation. They found that the e-commerce functionality of SAP CRM application would best meet the company’s immediate needs and provide a platform for future growth. Continue reading to learn all the benefits Wilson Tool experienced by choosing SAP CRM. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Requirements Engineering: The Foundation for More Effective Development of Smarter Products by IBM September 01, 2010 - (Free Research) Without effective requirements engineering practices that keep all your engineering teams (systems, software, electrical/electronic, mechanical), product stakeholders  and your partners/suppliers on the same page, you run the risk of experiencing quality issues in design and development, or worse, product recalls. Watch this webcast for solutions. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Seven Things to Consider When Developing a Unified Communications (UC) Strategy by Aspect, Inc. August 10, 2010 - (Free Research) UC can increase revenue and enhance customer relationships all while reducing costs, but developing a UC strategy can seem like a daunting task. In light of this, this paper outlines 7 things organizations should consider as they begin to develop a UC strategy. Read on to learn some helpful hints and strategies to ensure a successful UC deployment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Addressing the challenges of implementing a customer-centric strategy by Infor CRM December 05, 2008 - (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM+: An Innovative Approach to Agile Solution Development by Pivotal CRM, a CDC Software solution April 01, 2010 - (Free Research) Read this paper to learn about the CRM+ approach and how it can give companies a much-needed third option for developing applications that support extensive enterprise business processes and enable ongoing agility. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Powering Marketing Success by SAP America, Inc. September 02, 2010 - (Free Research) The SAP CRM application allows organizations to do more with less. Read this paper to learn how the application enables you to make the most of your marketing resources, increase marketing accountability, and execute successful marketing initiatives to increase long-term, profitable customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis by SAP America, Inc. June 05, 2009 - (Free Research) There are many elements that impact a company's brand. Concentrating on a select few lets you control financial investment while maximizing the returned benefit. This SAP Executive Insight focuses on efforts that target a key set of brand-related opportunities and describes how companies can strengthen brand value even in a recession. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Successfully Build Sales Processes: Sales Process Builder Kit by Landslide Technologies, Inc. July 28, 2010 - (Free Research) Studies have shown that sales teams that follow consistent sales processes for working sales opportunities experience a measurable and meaningful increase in revenue. Read this paper to learn more about how to successfully build sales processes with Landslide CRM Sales Process Builder Kit. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Open Sesame: Why Open Source BI, Data Integration, and Data Warehousing Solutions are Gaining in Acceptance - by Dr Claudia Imhoff by Talend June 28, 2009 - (Free Research) This paper examines the challenges faced by organizations today regarding their BI, data integration, and data warehousing environments, why traditional solutions fall short, and the rise of upstart open source companies. Read on to learn more about open source BI, data integration, and data warehousing solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Developing A Universal Approach To Cleansing Customer And Product Data by SAP America, Inc. June 02, 2009 - (Free Research) Data quality has always been an important issue for companies, and this is even more the case today. This paper reviews current industry problems concerning data quality, and takes a detailed look at how companies are addressing quality problems with customer, product, and other types of corporate data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices of the Best-Run Sales Organizations: Sales Opportunity Blueprinting by SAP America, Inc. April 27, 2009 - (Free Research) Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM and Social Networking: Engaging the Social Customer by Microsoft June 09, 2009 - (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Core Data Services: Basic Components for Establishing Business Value by Pitney Bowes Business Insight January 11, 2010 - (Free Research) Standardizing data management practices when developing the enterprise architecture lowers risk and increases consistency; Organizational trust in the data simplifies application development. This paper explores how a set of value-added data services can reduce operational costs, increase efficiency and improve the quality of enterprise data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

More for Less: The Advantages of a Cloud Based Call Center by Contactual, Inc. March 08, 2010 - (Free Research) This webcast discusses how on-premises call centers are outdated and inhibit the delivery of first-rate customer experience. Tune in and learn how your company can improve and simplify contact center operations while dramatically lowering costs via the Software as a Service (SaaS) model. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Workforce Management (WFM) Software: SearchCRM.com Product Directory 2010 Edition by SearchCRM July 13, 2010 - (Free Research) This directory was designed to be a valuable resource for those getting started with research or evaluating vendors in the CRM market.  Inside, you’ll find basic information about the major vendors in the WFM market and the products they sell. Continue reading to find out which products are right for your organization. (ARTICLE) VIEW ABSTRACT | GO TO ARTICLE

Best Practices for Implementing Automated Functional Testing by Hewlett-Packard Company April 2007 - (Free Research) By automating functional testing, you can take major steps forward to improve automated business processes. Your development and QA teams can increase the speed and accuracy, and your IT department can achieve a higher ROI from software projects. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Show Me: Automatic Presentation for Visual Analysis by Tableau Software February 2008 - (Free Research) Learn about an integrated set of user interface commands and defaults that incorporate automatic presentation into a visual analysis system. Explore best practices for graphic design and visual analysis that will enhance the user experience. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Your Salespeople Will Love by Oracle Corporation September 2007 - (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CIO Decisions Ezine Volume 3 by CIO Decisions October 2008 - (Free Research) In this issue we tackle service-oriented architecture and dive into how Software as a Service can drive flexibility and meet business needs. Also in this issue: MDM's strongest business case and how to navigate the compliance minefield. (EZINE) VIEW ABSTRACT | GO TO

5 Best Practices for Telling Great Stories with Data by Tableau Software February 2008 - (Free Research) Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Successful Manufacturing ERP Selections Are Made: The Top Things to Look for, Look at, and Look beyond When Evaluating an ERP Purchase by IQMS December 2008 - (Free Research) This paper examines the major considerations manufacturers looking to add, upgrade of replace Enterprise Resource Planning (ERP) software should be aware of. By being cognizant of these aspects you'll ensure that you'll be able to select a solution that best fits your needs, both now and in the future. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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