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Data Driven Marketing by IBM October 05, 2009 - (Free Research) Read this report to learn the findings of an Aberdeen Group study examining how organizations are using data to impact marketing performance and marketing effectiveness. This study offers best practices from hundreds of organizations that identify how to use data to achieve superior performance. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Maximizing Website Return on Investment: The Crucial Role of High-Quality Search by Google Search Appliance March 16, 2010 - (Free Research) At a time when customers are conscious of new expenditures, organizations are looking to deploy solutions that provide substantive and fast ROI. Read this white paper to learn how Google search solutions provide organizations with a simple way to increase revenues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Surviving and Thriving in a Challenging Market: How Customer-centric Strategies Can Help Financial Services Firms Weather Market Volatility and Economic Uncertainty by Pivotal CRM, a CDC Software solution February 20, 2009 - (Free Research) This white paper explains how financial services firms across the industry and around the globe can use customer-centric strategies and CRM tools to maximize the value and loyalty of their client base and gain insight into new areas of opportunity. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Impact of Carrier Ethernet on Service Providers by Dorado Software September 21, 2009 - (Free Research) Mobile internet access and the explosive demand for high bandwidth services on mobile devices have created a pivotal point for service providers. Those providers that can meet the new demands while increasing efficiency will be able to increase their market share, while those that are not will lose ground. Read on to learn how to keep up. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Presentation Transcript: Discover New Revenue Streams - Add Managed Hosting to your Managed Services by Verio February 02, 2010 - (Free Research) In this presentation transcript, join Zeus Kerravala, of the Yankee Group, and Janine Soika, a channel marketing leader from Verio, for a quick discussion that will jumpstart your monthly revenue. (PRESENTATION TRANSCRIPT) VIEW ABSTRACT | GO TO

Data Quality : A Survival Guide For Marketing by SAP America, Inc. June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Infor Permission-based Marketing Campaigns by Infor CRM July 22, 2009 - (Free Research) Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer. (PRODUCT DEMO) VIEW ABSTRACT | GO TO

Making Interactions More Intelligent Across All Channels in the Retail Finance Industry by Infor CRM July 22, 2009 - (Free Research) In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Increase Your Returns Using Event-Based Marketing by Infor CRM July 22, 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Cross-Channel Campaign Management - Next Generation Multichannel Marketing by Infor CRM March 02, 2009 - (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts. (ANALYST BRIEF) VIEW ABSTRACT | GO TO

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM October 23, 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Innovative Marketing Strategies for Individual and Personal Lines Insurers by Infor CRM July 22, 2009 - (Free Research) In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Infor CRM Epiphany for Insurance by Infor CRM July 01, 2009 - (Free Research) The market-leading Infor CRM Epiphany suite was designed with the needs of today's insurance companies in mind. It delivers what you need to execute a customer retention and growth strategy by delivering a single view of customer interactions across business. (BROCHURE) VIEW ABSTRACT | GO TO

Infor CRM Epiphany For Consumer Products by Infor CRM July 01, 2009 - (Free Research) Infor CRM Epiphany helps you make the most of customer interactions and improve your sales, marketing, and service operations in order to increase loyalty, enhance brand preference, and boost profitability. (BROCHURE) VIEW ABSTRACT | GO TO

Presentation Transcript: Integrating Customer Contact Preferences into your CRM System by Gryphon Networks December 30, 2009 - (Free Research) This presentation transcript shares techniques for communicating with your customers in an acceptable manner that fits their preferences while expanding your marketable universe. (PRESENTATION TRANSCRIPT) VIEW ABSTRACT | GO TO

Understanding the Opportunities and Challenges of Sales Performance Management by Varicent Software Incorporated March 18, 2010 - (Free Research) In this podcast, Denis Pombriant, founder and managing principal of Beagle Research Group, gives an overview of sales performance management (SPM) and discusses the benefits and drawbacks of SPM. Pombriant also talks about what types of organizations are deploying SPM today. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

High Tech Industries: The Supply Chain Executive's Strategic Agenda by SAP America, Inc. September 18, 2008 - (Free Research) This paper explores the concerns and process roadmap of supply chain executives in high-tech industries. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Operational Excellence: Enabling Sustained Growth : Spotlight on the Americas by SAP America, Inc. January 23, 2009 - (Free Research) Operational excellence means consistently doing things well across the value chain as a way of gaining competitive advantage. In its broadest terms, it is a discipline that drives corporate strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales Intelligence: The Secret to Sales Nirvana by IBM January 09, 2009 - (Free Research) Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business on the Move: Building a Successful Mobilisation Strategy by Sage (UK) Limited March 16, 2010 - (Free Research) Making your workforce mobile is about making them customer centric 24/7. A mobile salesforce and workforce can respond more urgently to business opportunities, recover from problems faster and address customer problems more quickly. Read this paper to learn about the mobile market, benefits of mobility, and practical considerations. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Decide to Survive: Four Imperatives that Make Decision Management Essential in Today's Uncertain Environment by FICO February 01, 2009 - (Free Research) Download this paper and learn about a decision making solution that will help you survive in this difficult economy by managing decisions with greater precision, agility, speed and consistency while driving down costs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Presentation Transcript: A Practical Guide to Measuring Customer Satisfaction in a Contact Center by Interactive Intelligence, Inc. March 05, 2010 - (Free Research) This Presentation Transcript shares best practices on how to design, deploy and assess customer satisfaction surveys and use that information to improve performance in the contact center. (PRESENTATION TRANSCRIPT) VIEW ABSTRACT | GO TO

The Last Software You'll Ever Buy? The CRM Platform as Development Platform by Pivotal CRM, a CDC Software solution November 18, 2009 - (Free Research) Can't decide whether to build or buy a CRM system? This podcast presents a third solution that is an application development platform that provides the building blocks for faster, cost-effective application development that achieves a better fit for your business’ processes. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

CRM Built for IT: The Executive Guide to Selecting CRM that Meets IT Needs by Pivotal CRM, a CDC Software solution November 11, 2009 - (Free Research) This white paper provides everything the CIO and IT team must know to evaluate a CRM system based on the critical business and technical issues that matter to IT directors and chief information and technology officers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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