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Brand Management - Leveraging the Power of Integrated Marketing by SAP America, Inc.
February 01, 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team by SAP America, Inc.
September 02, 2010 - (Free Research) After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well.
Beyond the Data Warehouse: A Unified Information Store for Data and Content by Attivio, Inc.
July 21, 2010 - (Free Research) In this interactive webinar, Dr. Devlin, one of the foremost authorities on business insight and data warehousing, and Sid Probstein, CTO of Attivio, will first show data and content as two ends of a continuum of the same business information asset and then explore the depth of integration required for full business value.
How to Ensure That Your Employees Will Want to Use CRM by Pivotal CRM, a CDC Software solution
February 20, 2009 - (Free Research) This paper outlines the technology building blocks that enable you to create an information-rich environment that empowers your workforce to perform at its peak. Learn how to use data to its fullest--without having to become IT experts.
What's New in VMware vSphere 4: Virtual Networking by Global Knowledge
September 21, 2009 - (Free Research) VMware vSphere introduces a number of new features and capabilities to virtual networking under VMware® vNetwork. vNetwork is the new name to describe the collection of networking technologies for optimally integrating networking and I/O functionality into vSphere.
Maximizing Customer Value with Oracle Business Intelligence Applications by Oracle Corporation
December 01, 2007 - (Free Research) This technology brief highlights how BI applications can integrate information across data sources and departments, provide a single, integrated view of customer and enterprise information, and enable greater alignment of decisions and execution to drive higher customer profitability and share of wallet.
The Business Value of Whole Call Analytics by Raytheon BBN Technologies
July 14, 2010 - (Free Research) To maximize customer satisfaction and reduce costs, leading edge companies are using whole call analytics to examine voice interactions holistically. The result is new visibility of previously hidden improvement opportunities. Continue reading to learn how your company can reduce costs and improve customer satisfaction with whole call analytics.
Application Modernization: Three High Payback Strategies by ASG Software Solutions
April 22, 2010 - (Free Research) Application modernization provides an attractive and cost effective alternative to application development, enabling companies to defer investment in replacement initiatives without compromising business support. Read this paper to find out more.
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis by SAP America, Inc.
June 05, 2009 - (Free Research) There are many elements that impact a company's brand. Concentrating on a select few lets you control financial investment while maximizing the returned benefit. This SAP Executive Insight focuses on efforts that target a key set of brand-related opportunities and describes how companies can strengthen brand value even in a recession.
Best Practices for Implementing Automated Functional Testing by Hewlett-Packard Company
April 2007 - (Free Research) By automating functional testing, you can take major steps forward to improve automated business processes. Your development and QA teams can increase the speed and accuracy, and your IT department can achieve a higher ROI from software projects.
Sales Intelligence: The Secret to Sales Nirvana by IBM
January 2009 - (Free Research) Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions.
Core Data Services: Basic Components for Establishing Business Value by Pitney Bowes Business Insight
January 2010 - (Free Research) Standardizing data management practices when developing the enterprise architecture lowers risk and increases consistency; Organizational trust in the data simplifies application development. This paper explores how a set of value-added data services can reduce operational costs, increase efficiency and improve the quality of enterprise data.
The Business Value of Pervasive BI by SAP America, Inc.
February 2010 - (Free Research) This Aberdeen Analyst Insight draws on three discrete data sets in order to examine the business value of making access to BI more pervasive across the enterprise. The data shows that users taking such an approach have overcome a number of organizational challenges in order to drive significant business performance enhancements.
FMC Technologies: Gaining Greater Insight into Sales Forecast Data with SAP® CRM by SAP America, Inc.
September 2010 - (Free Research) FMC Technologies Inc. of Houston is a leader in oil and gas equipment service. This case study describes how by replacing Siebel software with the SAP CRM application, the company integrated and centralized its forecasting data, enabling managers to make better and faster decisions about supply chain capacity.
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