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Brand Management - Leveraging the Power of Integrated Marketing by SAP America, Inc. February 01, 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Addressing the challenges of implementing a customer-centric strategy by Infor CRM December 05, 2008 - (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Comcast Revolutionizes Network Performance Data Analysis by Vertica Systems November 2008 - (Free Research) After briefly considering and rejecting an open-source tool, Harvell and his team selected Vertica Analytic Database 2.0, as it is a high-speed, relational SQL database management system. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

CIO Decisions Ezine Volume 3 by CIO Decisions October 2008 - (Free Research) In this issue we tackle service-oriented architecture and dive into how Software as a Service can drive flexibility and meet business needs. Also in this issue: MDM's strongest business case and how to navigate the compliance minefield. (EZINE) VIEW ABSTRACT | GO TO

Madness? Mergers, Acquisitions, and Divestitures by SAP America, Inc. October 2008 - (Free Research) This paper discusses why failure happens and how to prevent it by following the overriding best practice in successful acquisitions, mergers, and divestitures: preparedness. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

6 Steps to Enterprise Resource Planning Implementation Success by IFS January 2007 - (Free Research) Implementing Enterprise Resource Planning (ERP), Contact Relationship Management (CRM), and Enterprise Asset Management (EAM) is complicated. Here are six simple steps to take to manage that complexity. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Successful Manufacturing ERP Selections Are Made: The Top Things to Look for, Look at, and Look beyond When Evaluating an ERP Purchase by IQMS December 2008 - (Free Research) This paper examines the major considerations manufacturers looking to add, upgrade of replace Enterprise Resource Planning (ERP) software should be aware of. By being cognizant of these aspects you'll ensure that you'll be able to select a solution that best fits your needs, both now and in the future. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Essentials of CRM for Wealth Management: Empower Advisors with Client-centric Tools by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) In this white paper, learn how wealth management firms can use customer relationship management (CRM) strategies and technology to build relationships as trusted advisors, maximize share of wallet, and increase productivity. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Best Practices for Telling Great Stories with Data by Tableau Software February 2008 - (Free Research) Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Show Me: Automatic Presentation for Visual Analysis by Tableau Software February 2008 - (Free Research) Learn about an integrated set of user interface commands and defaults that incorporate automatic presentation into a visual analysis system. Explore best practices for graphic design and visual analysis that will enhance the user experience. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Differentiation through Service Excellence Driving Customer Loyalty and Service Profitability by SAP America, Inc. September 2008 - (Free Research) The importance of achieving service excellence is growing. Products are increasingly becoming commodities, and CEOs are recognizing that first-rate service is crucial to enhancing customer satisfaction. This paper explores the crucial links between customer service and customer satisfaction. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Economist Intelligence Unit: A New Mandate for IT by SAP America, Inc. April 2007 - (Free Research) Learn more about the changing role of IT in business. This report includes research targeted towards senior executives responsible for managing and deploying information technology in pursuit of business objectives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Your Salespeople Will Love by Oracle Corporation September 2007 - (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Built for Sales: The Executive Guide to Selecting CRM That Meets Sales Needs by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) This white paper provides core principles companies can use to help them select a CRM system that each sales user feels was built just for them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Ensure That Your Employees Will Want to Use CRM by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) This paper outlines the technology building blocks that enable you to create an information-rich environment that empowers your workforce to perform at its peak. Learn how to use data to its fullest--without having to become IT experts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Cisco Unified Communications: Unifying Communications Infrastructure by Global Knowledge December 2008 - (Free Research) Cisco's unified communications vision combines individual systems with different communications capabilities into a cohesive, powerful communications ecosystem that allows a business to revolutionize itself overnight. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices for Implementing Automated Functional Testing by Hewlett-Packard Company April 2007 - (Free Research) By automating functional testing, you can take major steps forward to improve automated business processes. Your development and QA teams can increase the speed and accuracy, and your IT department can achieve a higher ROI from software projects. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Superstar CFO - Optimizing an Increasingly Complex Role by SAP America, Inc. May 2007 - (Free Research) Read this CFO Research study to understand how CFOs should prioritize the external and company-wide mandates, as well as how they should manage the finance function itself. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Wilson Tool International: Engineering E-Commerce with SAP® CRM by SAP America, Inc. September 2010 - (Free Research) This case study explains how Wilson Tool chose SAP CRM to help provide its e-commerce foundation. They found that the e-commerce functionality of SAP CRM application would best meet the company’s immediate needs and provide a platform for future growth. Continue reading to learn all the benefits Wilson Tool experienced by choosing SAP CRM. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010 by SAP America, Inc. September 2010 - (Free Research) Forrester evaluated 18 leading CRM suite solutions against 516 criteria reflecting the requirements of large organizations. This analyst report explores the results of those evaluations explained in detail. Read on to learn which CRM suite provides the most benefits for your organization. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc. September 2010 - (Free Research) This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Service: Reduce Cost While Maintaining Customer Satisfaction by SAP America, Inc. September 2010 - (Free Research) Leading companies have found that the secret to thriving in an uncertain economy is the combination of customer retention, efficiency, and revenue. Read on to learn how the SAP CRM application will reduce costs and increase revenue while maintaining a high level of customer satisfaction, loyalty, and retention. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAP® Business Communications Management for Utilities: Fully Integrated Software to Improve Customer Satisfaction by SAP America, Inc. September 2010 - (Free Research) This paper explains how SAP® Business Communications Management software provides a flexible multichannel, all-IP business communications platform that can deploy IP telephony for everyone who needs it. Read on to learn how this software works with SAP CRM to provide improved customer satisfaction without any costly cumbersome integration issues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAP and Marketing Management: More Effective Marketing Through Collaboration by SAP America, Inc. September 2010 - (Free Research) This paper explains how when SAP AG upgraded to SAP CRM they were able to improve performance, usability, and overall interaction between sales roles and other roles that support sales.  Continue reading to learn how to achieve a more effective marketing approach through collaboration with the sales team. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

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