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Managing IT in a Downturn: Beyond Cost Cutting by SAP America, Inc. November 01, 2008 - (Free Research) Downturns give companies a chance to buck conventional wisdom and increase their IT investments. Targeted investments in many areas can generate efficiencies and revenue growth that surpass the savings from straight cost reductions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM October 23, 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Data Quality : A Survival Guide For Marketing by SAP America, Inc. June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Transforming Your Email Channel to Provide a 360 Degree View by ColdSpark, Inc. February 03, 2010 - (Free Research) While email is often leveraged as a delivery vehicle for this broad range of communications, few organizations recognize the value of developing and executing a comprehensive email channel strategy. A strategic email channel delivers a 360 degree view of how customers, prospects, partners and other key audiences are engaging with an organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Economist Intelligence Unit: A New Mandate for IT by SAP America, Inc. April 01, 2007 - (Free Research) Learn more about the changing role of IT in business. This report includes research targeted towards senior executives responsible for managing and deploying information technology in pursuit of business objectives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Increase Your Returns Using Event-Based Marketing by Infor CRM July 22, 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Focusing on Food & Beverage Manufacturers: Three Strategies for Profitability Tomorrow and in Years to Come by Infor CRM October 22, 2009 - (Free Research) This paper explores the idea that to effectively compete today and into the next generation, F&B manufacturers must rethink their customer relationship management (CRM) strategies. Read on to learn the three strategies F&B manufacturers must do if they want to be profitable tomorrow and in the years to come. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Massachusetts Data Protection Law by SearchSecurity.com & SearchCompliance.com June 18, 2009 - (Free Research) Massachusetts businesses facing down MA 201 CMR 17.00 can meet the challenge with preparation and execution. Read this e-book to learn more about important topics such as identity theft, data breach prevention, mandatory encryption, and getting ahead of the game where Massachusetts data protection law is concerned. (EBOOK) VIEW ABSTRACT | GO TO

Reducing Costs with Efficient Operations: A Fast Track to More Working Capital by SAP America, Inc. July 01, 2007 - (Free Research) Untamed costs can deplete the precious working capital that's critical to your ongoing operations and new expansions. By instituting efficient automated processes throughout your organization, you can reduce waste, unnecessary overtime, and a host of other cost factors. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Analytics Partners - Delivering Faster and More Strategic BI by Oracle Corporation January 28, 2009 - (Free Research) Analytics Partners chose to work exclusively with Oracle because of the strength and superiority of its product line, as well as confidence in Oracle's commitment to the emerging and mid-market as well as to its channel partners. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

A Guide to the Value of Reliable Data in Retail Banking by DataFlux Corporation November 02, 2009 - (Free Research) This paper examines the impact of unreliable data on retail banks. Defining the requirements needed to guarantee data reliability in retail banking, it offers a practical approach to creating and governing that data, and shows how you can get started in making trusted data available to improve marketing, customer service, risk management and more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Centricity Master Data and the 360 Degree View by DataFlux Corporation January 22, 2010 - (Free Research) This paper will provide a list of questions that should be considered and reviewed during any project designed to deliver a 360-degree view. The paper then explores how information sharing and identity resolution combine to show the connection between MDM and enterprise customer-centricity. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Maximizing Customer Value with Oracle Business Intelligence Applications by Oracle Corporation December 01, 2007 - (Free Research) This technology brief highlights how BI applications can integrate information across data sources and departments, provide a single, integrated view of customer and enterprise information, and enable greater alignment of decisions and execution to drive higher customer profitability and share of wallet. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

ONE Oracle News for Midsize Organizations - Issue 05 by Oracle Corporation June 04, 2009 - (Free Research) In this issue of ONE, Oracle takes a look at how insight combined with effective customer-facing processes can help you rise above your competition while at the same time gaining loyalty with your customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Oracle Business Brief: Keeping hold of your customers, especially in tough economic conditions by Oracle Corporation January 05, 2009 - (Free Research) Midsized companies often feel challenged by their deep pocketed competitors. However, being a midsized business actually makes you more agile in the market. However, this agility is dependent on your ability to manage data, information, and develop processes. This paper will outline how Oracle can help assist your data management solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Finding an Upside in the Downturn with Data Quality by DataFlux Corporation January 22, 2010 - (Free Research) This paper explores how a rigorous data quality program is now a business imperative rather than a luxury. Implemented correctly, it not only gives organizations the agility to better ride out the current recession but also raises their competitiveness when the economy recovers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Event-Driven Intelligence in Telecommunications by Pitney Bowes Business Insight January 15, 2010 - (Free Research) Leading telecommunications companies are finding ways to integrate data into business processes and also automate decisions with on-demand business analytics. This paper can provide you with background on Intelligent Mail®, with an emphasis on the 21 practical ways you can leverage mailstream intelligence to improve your business today. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Operational Excellence: Enabling Sustained Growth : Spotlight on the Americas by SAP America, Inc. January 23, 2009 - (Free Research) Operational excellence means consistently doing things well across the value chain as a way of gaining competitive advantage. In its broadest terms, it is a discipline that drives corporate strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Upgrading Siebel CRM with Zero Downtime by Oracle Corporation November 02, 2009 - (Free Research) This white paper discusses how organizations can upgrade their Siebel CRM solutions with zero downtime using a log-based, real-time change data capture (CDC) and replication solution, along with implementation best practices to overcome common upgrade challenges. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Cross-Channel Campaign Management - Next Generation Multichannel Marketing by Infor CRM March 02, 2009 - (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts. (ANALYST BRIEF) VIEW ABSTRACT | GO TO

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Intelligence Trends: The Next Generation of Performance Management by Attivio, Inc. February 24, 2010 - (Free Research) BI applications, business process improvements, and improving the use of information and analytics has become a big trend lately. In light of this, this paper focuses on why you need to look for solutions that unify access to all types of information in analytical applications such as BI and BPM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Unified Information Access: Agile Enterprises - Accelerating Information-Driven Business Processes by Attivio, Inc. February 24, 2010 - (Free Research) This paper describes how unified information access bridges information silos by uniting content and data in one index, which enables more complete insight. This paper also details how Attivio helps companies cost-effectively provide comprehensive information availability and automated information-driven workflow to support business goals. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Measuring Call Center Key Performance Indicators To Optimize Cost, Quality by Contactual, Inc. February 15, 2010 - (Free Research) In a recent interview, SearchCRM.com spoke with Eric Zbikowski, co-founder and managing partner at MetricNet, LLC, a provider of performance metrics and scorecards for corporations worldwide to learn tips for measuring call center KPIs without sacrificing call quality. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Business Beyond Boundaries: Gaining Competitive Advantage in a Global Economy - A Joint SAP and Crossgate Paper by Crossgate February 18, 2010 - (Free Research) In today’s global economy, businesses are finding that traditional strategies for growth are no longer sufficient. This paper discusses challenges and opportunities related to business network transformation, best practices for leveraging a business process platform, the benefits of partnering with a Business-Ready Network and more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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