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Your search for keyword: Strategic Marketing B2B returned 210 results.
 
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Customer Relationship Management (CRM) | Customer Experience Management (CEM) | Customer Service (General) | Customer Interaction Management | Sales Management | Social Networks and Community Management | Customer Self-service/ e-Self Help | Virtualization | Mobile Device Management | Software Configuration Management (SCM)

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Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative by IBM

March 31, 2011 - (Free Research) In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
(ANALYST BRIEF) VIEW ABSTRACT | GO TO

Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction by Oracle Corporation

April 26, 2011 - (Free Research) As e-commerce continues to grow, customer expectations for B2B e-commerce are changing rapidly. Business to business (B2B) companies that wish to grow and become more profitable are realizing that the old ways of doing business are insufficient and are investing in e-commerce platforms.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

IT in the UK SMB (Small and Medium sized Business) Sector by ComputerWeekly.com

January 04, 2012 - (Free Research) This report from Knowledge Peers and Pierre Audoin Consultants (PAC), reveals what leaders of Small and Medium-Sized Businesses (SMBs) think of IT – its strategic value, its potential, and the changing way in which it is being used in their organisations.
(IT BRIEFING) VIEW ABSTRACT | GO TO

Bloomberg BusinessWeek - How To Achieve a Great and Profitable Customer Experience by SAP America, Inc.

March 23, 2011 - (Free Research) Read this first of four reports based on a global survey of executives on customer experience management, as well as interviews of SAP customers and industry influencers and analysts. (Bloomberg Businessweek Research Services, 2011)
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Operationalizing Online Customer Experience by Tealeaf

September 28, 2011 - (Free Research) This webinar details the strategic value of operationalizing a customer experience effort across your business. What's more, to give you a head start, Eric T. Peterson will outline Web Analytics Demystified's six step process for operationalizing customer experience management within your own organization.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Netflights.com uses Tealeaf in the call center  to help generate 20% of all revenue by Tealeaf

November 04, 2010 - (Free Research) To better differentiate in a highly competitive environment, Netflights.com decided that improving customer experience for its website, needed to be a key strategic initiative. This paper describes how Netflights.com leveraged Tealeaf for unprecedented visibility into their online channel, dramatically improving customer service and as a result.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Create Enduring Customer Relationships by Oracle Corporation

March 21, 2011 - (Free Research) Read this white paper to learn how investing in a new loyalty solution or improving your existing one will enable you to truly differentiate your business around the customer experience and drive lasting relationships.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Retailers' Response to the Global Economy Downturn - Enabling Immersive Shopping Experiences by Oracle Corporation

March 09, 2009 - (Free Research) This white paper will explore the global retail industry's movement towards the attainment of total immersive shopping experience (ISE) abilities, and discuss how integrated customer relationship management (CRM) software suites will represent the key technological enabler to achieve this fundamental strategic business objective.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Advancing Enterprise Mobility to Improve Sales and Service by SAP America, Inc.

March 24, 2011 - (Free Research) Explore the latest thinking on use of mobile technology to deliver business value by enabling sales and service processes – and transform processes across the enterprise. Business software vendors can best support their customers by collaborating with strategic partners to co-innovate and foster a mobile ecosystem.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Five Steps to Improving Business Performance through Customer Intimacy by IBM

November 18, 2010 - (Free Research) Business success today requires a new depth of customer insight. Read this white paper to learn five practical steps your companies can take to achieve customer intimacy and, by doing so, achieve breakaway performance.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Choosing the Best CRM for Your Organization by Oracle Corporation

September 2007 - (Free Research) Explore four Customer Relationship Management (CRM) deployment scenarios and how to choose a CRM solution that will best meet your company's needs today and support your business as it grows and evolves.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Brief Digital Transformation: Creating New Business Models Where Digital Meets Physical by IBM

November 2011 - (Free Research) As businesses embrace the digital revolution, they're rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. This report is designed to provide senior executives with analysis and insight on how fast and how far to go on the path to digital transformation.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Information Governance Online Symposium by SearchCompliance.com

November 2011 - (Free Research) We are excited to announce our Information Governance Online Symposium – an online classroom designed to provide progressive learning content specifically for your senior IT, records management and compliance teams.
(VIRTUAL SEMINAR) VIEW ABSTRACT | GO TO

Increasing Operational Efficiency: enabling end-to-end change by CA Technologies.

September 2010 - (Free Research) Development and change within the IT infrastructure can be a very demanding and frustrating task. Access this exclusive resource now to learn the value of an automated and centralized end-to-end change management application.
(ANALYST BRIEF) VIEW ABSTRACT | GO TO

CW+: Special report on SAP by ComputerWeekly.com

December 2010 - (Free Research) Enterprise resource leader, SAP founded in 1972, is facing the slow death of traditional on-premise ERP. Customers with shrinking IT budgets are opting to outsource more of their core business systems.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Deliver Extraordinary Customer Experience by Oracle Corporation

February 2010 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Winning in Today's Environment: Six Imperatives for the Chief Sales Officer by Oracle Corporation

October 2009 - (Free Research) Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sophisticated insights in Banking - From complexity to client centricity by IBM

November 2011 - (Free Research) This white paper outlines steps that financial institutions can take to become more business savvy and efficient in the age of the consumer. Read on and learn how to leverage information and reduce risk, properly set product prices, learn about your clients and more.
(WHITE PAPER) GO TO WHITE PAPER

How to retain customer loyalty in the competitive retail market by Infor CRM

January 2012 - (Free Research) Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Analytics Clients Build a Smarter Planet by IBM

November 2011 - (Free Research) This brief video shoes how predictive analytics benefits Arvato Services, Yamaha Motor Europe, Banco Itau Argentina, Avis Europe and other organizations. For example, Avis Europe uses IBM predictive analytics to drive highly personalized e-mail campaigns based on detailed customer profiles.
(VIDEO) GO TO

The Ultimate Guide to Email Prospecting by Citrix Online Go To Meeting

January 2012 - (Free Research) This new e-book by Jill Konrath, sales strategist and author, explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

7 Hot Email Prospecting Tips by Citrix Online Go To Meeting

January 2012 - (Free Research) This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Impactful Strategies for Unsticking Stuck Deals by Citrix Online Go To Meeting

January 2012 - (Free Research) This white paper explores five strategies for getting stalled deals moving back in the right direction.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gain competitive advantage by using Customer Experience Management Solutions to extend brand value by Tealeaf

December 2011 - (Free Research) In this podcast, industry expert Rebecca Wettemann discusses how companies can balance customer experiences and brand promotion without creating conflict.
(PODCAST) VIEW ABSTRACT | GO TO PODCAST

Best in Class Marketers Drive Enhanced Customer Loyalty by SAP America, Inc.

September 2010 - (Free Research) This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

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