10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc. Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased more... >> Discover more offerings from Vtrenz, Inc.
		Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM. Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable more... >> Discover more offerings from CDC Software - Pivotal CRM.

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Marketing Management | Sales Management | Customer Relationship Management (CRM) | Lead Management | Marketing Resource Management | Email Campaign Management | Market Research and Demographics | Sales Analysis & Reporting | Sales Force Automation (SFA) | Customer Information Management/ Customer Databases

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From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Warner Bros. Case Study by Aprimo, Inc. November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc. November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Customer Insight: Many Organizations Desire It, yet Few Really Possess It by Siperian, Inc. October 2008 - (Free Research) This whitepapr explains how real customer insight is possible with a category of software known as Master Data Management [MDM]. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Aite Group Research Report - Rise of Dark Pools and Rebirth of ECNs: Death to Exchanges? by Advent Software, Inc July 2008 - (Free Research) This whitepaper examines some of the key trends within the U.S. ATS market, and provides clear categorizations of some of the platforms vying for market share. This report also provides U.S. equities market share estimates and future projections. (WHITE PAPER) GO TO WHITE PAPER

The Value of Customer Insight by Siperian, Inc. October 2008 - (Free Research) Check out this webcast to learn how true customer insight removes obstacles and combines data in new ways to make previously hidden trends, interrelationships and influences visible. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Thriving in an Economic Downturn by Avaya Inc. August 2008 - (Free Research) This e-guide that takes you through the latest contact center technologies, and how they can help you develop brand differentiation, elevate customer loyalty, and keep costs low — even when everyone is tightening their budgets. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CS-ENTERPRISE--Complete Enterprise Configuration Management System by Configuration Solutions Our CS-Enterprise software suite allows you to quickly deploy a configuration solution throughout your entire organization and extended enterprise.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Moving beyond the Map--and across the Enterprise: The Latest Location Intelligence Solution Capabilities to Meet the Expanding Needs of Today’s Communication Providers and Utilities by MapInfo Corporation July 2008 - (Free Research) The MapInfo Professional solution is a windows based mapping application that enables easy visualization of the relationships between data and geography, and performance of detailed analysis to drive insightful decisions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Magic Quadrant for Sourcing Application Suites, 2008 by Emptoris September 2008 - (Free Research) In this paper learn how best-of-breed providers with suites delivered via software as a service, dominate the strategic sourcing application market, while ERP companies with integrated offerings are gaining traction by providing tactical sourcing support. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Viewpoint: Who Are You? by Information Security Magazine September 2008 - (Free Research) Bruce Schneier's arguments are silly (Face-Off, May). If someone is concerned over the ubiquity of information, may I suggest they stop renting from NetFlix, use cash, lose the cell phone and stop being such a nerd. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Strategies for Distributing Your Online Content: Why, Where and How by KnowledgeStorm Webinars (E-mail this company) July 2006 - (Free Research) In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Drive More Sales with the Right Prospects by Oracle Corporation November 2008 - (Free Research) Read this datasheet to learn how Oracle Sales Prospector can help your salespeople: Target the right prospects and products; Increase Sales Productivity and Improve the quality of customer interactions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Vtrenz, A Silverpop Solution Marketing Automation for Lead Generation by Vtrenz, Inc Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Oracle Social CRM Demo by Oracle Corporation November 2008 - (Free Research) View this demo to learn how SaaS Applications can leverage web 2.0 technologies to help salespeople generate leads, identify references and collaborate in order to close a deal without having to enter or share data. (DEMO) VIEW ABSTRACT | GO TO DEMO

Why SaaS-Based Content Management Can Accelerate Your Progress by SpringCM November 2008 - (Free Research) SpringCM enables business users and analysts to configure and implement a complete content management solution without big upfront cost. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Convergence of Sales and Marketing by Neolane Inc. October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). (WHITE PAPER) GO TO WHITE PAPER

Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM (E-mail this company) Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success by CDC Software - Pivotal CRM (E-mail this company) November 2006 - (Free Research) Most CRM vendors claim their solution is customizable. Understanding what "customizable" really means, however, can make the difference between attaining your organization's goals and implementation disaster. CDC Software is pleased to offer you a new free white paper that will help you understand the difference and why it matters. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Contract Management Proposal Management Marketing Asset Management for Salesforce.com by SpringCM November 2008 - (Free Research) The SpringCM document management solutions for pre sales management, proposal management, contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing teams. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

When Hot’s Not: Lead Scoring for Better Results by Vtrenz, Inc June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy by SAP America Inc March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI by Vtrenz, Inc June 2008 - (Free Research) This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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