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Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value by SAP America, Inc.
September 03, 2010 - (Free Research) This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM.
FMC Technologies: Gaining Greater Insight into Sales Forecast Data with SAP® CRM by SAP America, Inc.
September 02, 2010 - (Free Research) FMC Technologies Inc. of Houston is a leader in oil and gas equipment service. This case study describes how by replacing Siebel software with the SAP CRM application, the company integrated and centralized its forecasting data, enabling managers to make better and faster decisions about supply chain capacity.
Optimizing the E-Commerce Experience by Art Technology Group (ATG)
June 07, 2010 - (Free Research) This paper discusses how online purveyors are upgrading their e-commerce platforms and making investments in next-gen technologies to enable cross-channel selling, segmentation and personalization, better search and navigation, and more. Continue reading to learn how optimization services have made optimizing the e-commerce experience a breeze.
Connect and Empower Mobile Salespeople by Oracle Corporation
June 10, 2009 - (Free Research) Read this free white paper to see how mobile CRM will give your sales team a winning record on the road.
Maximizing CRM Effectiveness During Lean Times by Oracle Corporation
June 2009 - (Free Research) When the economy turns around, as it will, how will your organization be poised to take advantage of the next expansion? Read the latest white paper written by Steve Diamond, Sr. Director, Product Marketing at Oracle, to learn six areas your organization can focus on to improve business results.
B2B eBusiness: Preparing For Online Liftoff by Art Technology Group (ATG)
June 2010 - (Free Research) This paper presents the differences between B2B companies and B2C companies approach to selling in the online channel. Continue reading to learn what B2B companies need to learn from B2C companies in order to ensure a successful online presence.
Powering Marketing Success by SAP America, Inc.
September 2010 - (Free Research) The SAP CRM application allows organizations to do more with less. Read this paper to learn how the application enables you to make the most of your marketing resources, increase marketing accountability, and execute successful marketing initiatives to increase long-term, profitable customer relationships.
Drive Marketing ROI in the Cloud with Microsoft Dynamics CRM Online by Microsoft
August 2010 - (Free Research) Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online to address topics including Internet marketing and Web-to-lead capture.
CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution
February 2009 - (Free Research) This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
Self-Service That Really Serves by Oracle Corporation
June 2009 - (Free Research) To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.
Managing IT in a Downturn: Beyond Cost Cutting by SAP America, Inc.
November 2008 - (Free Research) Downturns give companies a chance to buck conventional wisdom and increase their IT investments. Targeted investments in many areas can generate efficiencies and revenue growth that surpass the savings from straight cost reductions.
The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010 by SAP America, Inc.
September 2010 - (Free Research) Forrester evaluated 18 leading CRM suite solutions against 516 criteria reflecting the requirements of large organizations. This analyst report explores the results of those evaluations explained in detail. Read on to learn which CRM suite provides the most benefits for your organization.
Brand Management - Leveraging the Power of Integrated Marketing by SAP America, Inc.
February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
The Top 10 Technical Considerations for Evaluating e-Commerce Platforms by Art Technology Group (ATG)
July 2010 - (Free Research) This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms.
CRM Your Salespeople Will Love by Oracle Corporation
September 2007 - (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Enterprise Communications: The Next Decade by Aspect, Inc.
August 2010 - (Free Research) This paper discusses how enterprise communications will continue to undergo significant changes during the next decade. Continue reading to learn what these changes in enterprise communications could be and what they could mean for your enterprise. You’ll also learn how to prepare for some of these major changes to ensure success for your company.
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