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B2B eBusiness: Preparing For Online Liftoff by Art Technology Group (ATG) June 07, 2010 - (Free Research) This paper presents the differences between B2B companies and B2C companies approach to selling in the online channel. Continue reading to learn what B2B companies need to learn from B2C companies in order to ensure a successful online presence. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Three Key Steps to B2B Marketing Optimization by Marketo April 28, 2010 - (Free Research) In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Optimizing the E-Commerce Experience by Art Technology Group (ATG) June 07, 2010 - (Free Research) This paper discusses how online purveyors are upgrading their e-commerce platforms and making investments in next-gen technologies to enable cross-channel selling, segmentation and personalization, better search and navigation, and more. Continue reading to learn how optimization services have made optimizing the e-commerce experience a breeze. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Definitive Guide to Lead Nurturing by Marketo April 28, 2010 - (Free Research) This guide offers useful, qualitative insight from today’s marketing thought leaders, basic and advanced B2B marketing best practices on must-have campaigns, and worksheets for calculating ROI and measuring the impact of nurturing done well. Read on to learn more about lead nurturing and how it can benefit your organization. (EGUIDE) VIEW ABSTRACT | GO TO

Give Me Something I Can Use: Sales Producing CRM for BtoB Sales Teams by Landslide Technologies, Inc. July 28, 2010 - (Free Research) Salespeople want to sell. It’s why you hired them, and it’s what you’re counting to move your organization forward. The last thing you should do is slow them down with endless, time-consuming data entry and reporting. Read this paper to learn how the Landslide CRM approach gives salespeople a tool that they will actually want to use. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Live Help: The Power of Click to Call and Click to Chat: Why Business Must Offer Live Voice and Text Chat Assistance to Drive Online Sales by Art Technology Group (ATG) June 07, 2010 - (Free Research) This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments. Continue reading to learn how these two technologies can drive online sales. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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