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Customer Relationship Management (CRM)
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Improving Sales Effectiveness In a Buyer’s Market by SAP America, Inc.
December 31, 2011 - (Free Research) This paper details the results of a survey of 160 firms with annual revenues of $250M or more conducted to determine whether their customer relationship management (CRM) software is addressing the changed and changing requirements of sales reps as they develop relationships and pursue opportunities in light of ever increasing buyer expectations.
Deliver Extraordinary Customer Experience by Oracle Corporation
February 01, 2010 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more.
Sophisticated insights in Banking - From complexity to client centricity by IBM
November 18, 2011 - (Free Research) This white paper outlines steps that financial institutions can take to become more business savvy and efficient in the age of the consumer. Read on and learn how to leverage information and reduce risk, properly set product prices, learn about your clients and more.
B2B Benchmark Assessment for B2B Services Sector by IBM
January 30, 2012 - (Free Research) Take the time now and find out how your organization's sales processes to configure, price and quote complex business-to-business (B2B) offers ranks against the market leaders in the B2B services, communications, software, IT services and B2B advertising sectors.
Business Analytics Clients Build a Smarter Planet by IBM
November 18, 2011 - (Free Research) This brief video shoes how predictive analytics benefits Arvato Services, Yamaha Motor Europe, Banco Itau Argentina, Avis Europe and other organizations. For example, Avis Europe uses IBM predictive analytics to drive highly personalized e-mail campaigns based on detailed customer profiles.
The Ultimate Guide to Email Prospecting by Citrix Online Go To Meeting
January 13, 2012 - (Free Research) This new e-book by Jill Konrath, sales strategist and author, explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
7 Hot Email Prospecting Tips by Citrix Online Go To Meeting
January 13, 2012 - (Free Research) This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success.
Best in Class Marketers Drive Enhanced Customer Loyalty by SAP America, Inc.
September 02, 2010 - (Free Research) This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results.
How to Enhance Customer Interactions by Infor CRM
December 19, 2011 - (Free Research) This white paper details tactics for improving your customer interaction efforts for more successful business.
Enhancing the Customer Experience with Loyalty Management by SAP America, Inc.
April 27, 2009 - (Free Research) By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.
Creating Business Value with Communication-Enabled CRM Processes by SAP America, Inc.
September 2008 - (Free Research) In this paper learn how companies can overcome the limitations in marketing, sales, and service processes by pursuing communication-enabled business processes (CEBPs)–enabled by communication systems that are integrated with business applications.
Six Success Factors for Building a Best-Run Marketing Organization by SAP America, Inc.
October 2010 - (Free Research) This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.
Address all your CRM needs with one system by Infor CRM
December 2011 - (Free Research) Read this paper to learn about a business-specific solution that is designed with forward-thinking brands in mind. With all industries considered and all accepts of selling considered from sales to customer relationship management, this new system may fit all of your needs.
Utilize analytics to drive customer satisfaction and retention by Infor CRM
December 2011 - (Free Research) Watch this webcast to discover how you can increase your online marketing efforts with next-gen customer relationship management (CRM) tools that will significantly improve customer satisfaction as well as increase the return rate of customers.
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