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Smarter communications through analytics by IBM
November 2011 - (Free Research) As research suggests, investments in data integration and analytics that maximize the value of each customer are worthwhile and create potential for financial gain. To quantify the value of those investments, an illustrative $8 billion communications provider was modeled. Results from this effort are presented throughout this paper.
Creating Business Value Through Location-Based Intelligence by SAP America, Inc.
March 2011 - (Free Research) In this white paper, we introduce geographic data services and discuss how they are employed in both operational and analytical business applications. The paper also reviews analytical techniques applied across many types of organizations and examines a number of industry-specific usage scenarios.
Social Media-based Customer Loyalty Programs by Infor CRM
February 2012 - (Free Research) This e-guide from our editorial team will teach you how to efficiently deliver additional value to customers via social media as well as tips for finding balance when connecting with customers, and expert engagement tips from social media consultant Erik Qualman.
The Social-Powered Enterprise by Salesforce.com
February 2012 - (Free Research) This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.
The Social Sales Revolution by Salesforce.com
February 2012 - (Free Research) This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.
The Risks of Social Media and What Can be Done to Manage Them by CommVault Systems, Inc.
July 2011 - (Free Research) There are both risks and rewards associated with the use of social media in a corporate setting, but one thing is clear: Decision makers can no longer ignore social media management. Read this white paper to learn more about the risks, rewards, and potential pitfalls of social networking
CW Buyer's Guide: Customer Relations (CRM) by ComputerWeekly.com
October 2011 - (Free Research) This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies.
Retailing in a Social Media World by SAP America, Inc.
March 2011 - (Free Research) Wondering how you can use social media channels to join the conversation with your customers? Find out how software solutions can help you capture and analyze massive amounts of social media data and prepare individualized responses while integrating with your business software through a unified IT architecture.
Unlock the Value of Social Media Data by Hewlett-Packard Limited
January 2012 - (Free Research) Read this paper now to learn how you can implement social data practices into your current customer analytics program.
IT in the UK SMB (Small and Medium sized Business) Sector by ComputerWeekly.com
January 2012 - (Free Research) This report from Knowledge Peers and Pierre Audoin Consultants (PAC), reveals what leaders of Small and Medium-Sized Businesses (SMBs) think of IT – its strategic value, its potential, and the changing way in which it is being used in their organisations.
Leveraging the Power of Social Media by Oracle Corporation
August 2009 - (Free Research) Download this free white paper and find out how to "Drive Sales Effectiveness with Enterprise-Ready Web 2.0Solutions," "Harvest Social Knowledge for Customer Service," and learn how "Social CRM Turns Customers into Competitive Advantage."
Metrics for Social Customer Service by SAP America, Inc.
July 2011 - (Free Research) This e-book examines the need to adopt new metrics for customer service in response to the new ways they engage customers using social media and networks. Inside, learn how to avoid the common pitfall of adding new metrics to traditional performance measurement systems.
The New Branch Office - Simply Connected by Juniper Networks, Inc.
December 2011 - (Free Research) Access this webcast to understand the emerging landscape of the new branch network, the security threats, and the corrective options to best address these challenges.
Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy by SugarCRM Inc.
November 2010 - (Free Research) Social channels are here to stay and should be part of your customer engagement strategy, as you will be required to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experience strategy.
The Social CRM Playbook by SugarCRM Inc.
August 2011 - (Free Research) This white paper will provide an outline of the broad steps you should take in building a social CRM strategy and a overview of how you can pair that strategy with technology to enable your business to practice real social CRM.
Navigating the path to satisfying online customer experience by Tealeaf
November 2011 - (Free Research) Read this exclusive e-guide to get an executive-level, 360-degree view on which CRM approaches are best for different business scenarios -- from winning strategies for mobile users to social CRM tools to best practices for multi-channel customer experiences.
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