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Six Success Factors for Building a Best-Run Marketing Organization by SAP America, Inc. October 18, 2010 - (Free Research) This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF by Oracle Corporation December 16, 2010 - (Free Research) This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Why Deliver Extraordinary Customer Service? by Oracle Corporation March 21, 2011 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM and Social Media: How a Blended Approach Means Good Business in the Hospitality Industry by Infor CRM February 07, 2012 - (Free Research) This white paper offers hospitality strategies for combining social media and real-time customer relationship management (CRM) to wow patrons and increase customer loyalty. Learn how social CRM can increase your ROI and build your business reputation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Impactful Strategies for Unsticking Stuck Deals by Citrix Online Go To Meeting January 13, 2012 - (Free Research) This white paper explores five strategies for getting stalled deals moving back in the right direction. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gain competitive advantage by using Customer Experience Management Solutions to extend brand value by Tealeaf December 22, 2011 - (Free Research) In this podcast, industry expert Rebecca Wettemann discusses how companies can balance customer experiences and brand promotion without creating conflict. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Best in Class Marketers Drive Enhanced Customer Loyalty by SAP America, Inc. September 02, 2010 - (Free Research) This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Using Advanced Analytics to Gain Insights into Your Revenue Stream by SAP America, Inc. February 20, 2009 - (Free Research) This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Webcast: Connecting Customer Experience Management to Increased Revenue by Ektron, Inc. January 09, 2012 - (Free Research) Join us for an exclusive webcast and hear from Forrester Research about how you can prepare to drive key business outcomes through your digital marketing efforts. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

CRM and Small Business: Smaller, Faster, Better by SugarCRM Inc. August 31, 2011 - (Free Research) The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Evolving Your Mobile Marketing Presence: Strategies for Succeeding at Mobile As Both a Device and a Channel by Ektron, Inc. December 06, 2011 - (Free Research) Read this Forrester Research Inc. white paper to learn the latest on interactive marketing and how to implement these practices into your mobile marketing stratgieries. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Are your online customers struggling?  Learn how to increase satisfaction and drive revenues by Tealeaf September 27, 2011 - (Free Research) Knowing why a customer is dissatisfied with your company's online interaction is essential to successful online marketing. Read this white paper to learn about Customer Struggle and how you can eliminate it from your online customer interactions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Design and Deliver Effective Virtual Sales Presentations by Citrix Online Go To Meeting January 13, 2012 - (Free Research) This new What Works! e-book explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Case Study- B&H Photo: Driving Rapid Top-line Growth through Ariba PunchOut™ and Online Marketing by Ariba, Inc. December 22, 2011 - (Free Research) Read this paper to learn about the ways in which online marketing systems can boost sales and drive rapid top-line growth through showcasing your entire spectrum of products and services. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Dialogue Podcast: Finding Customer Loyalty in a Multichannel World by Oracle Corporation March 21, 2011 - (Free Research) Listen to this podcast for an insightful dialogue between Don Peppers, founding partner of Peppers & Rogers Group, and Melissa Boxer, vice president of CRM applications at Oracle, as they explore these principles and provide guidance on how to create and sustain loyalty in a multichannel world. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Marketing Analytics by Oracle Corporation July 11, 2008 - (Free Research) Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness. Read this data sheet to learn more. (DATA SHEET) VIEW ABSTRACT | GO TO

Executive Dialogue: Finding Customer Loyalty in a Multichannel World by Oracle Corporation March 02, 2010 - (Free Research) Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Create Enduring Customer Relationships by Oracle Corporation March 21, 2011 - (Free Research) Read this white paper to learn how investing in a new loyalty solution or improving your existing one will enable you to truly differentiate your business around the customer experience and drive lasting relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sophisticated insights in Banking - From complexity to client centricity by IBM November 18, 2011 - (Free Research) This white paper outlines steps that financial institutions can take to become more business savvy and efficient in the age of the consumer. Read on and learn how to leverage information and reduce risk, properly set product prices, learn about your clients and more. (WHITE PAPER) GO TO WHITE PAPER

How to retain customer loyalty in the competitive retail market by Infor CRM January 16, 2012 - (Free Research) Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Ultimate Guide to Email Prospecting by Citrix Online Go To Meeting January 13, 2012 - (Free Research) This new e-book by Jill Konrath, sales strategist and author, explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

7 Hot Email Prospecting Tips by Citrix Online Go To Meeting January 13, 2012 - (Free Research) This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Increasing Marketing Campaign Profitability with Predictive Analytics by IBM February 20, 2011 - (Free Research) This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Address all your CRM needs with one system by Infor CRM December 19, 2011 - (Free Research) Read this paper to learn about a business-specific solution that is designed with forward-thinking brands in mind. With all industries considered and all accepts of selling considered from sales to customer relationship management, this new system may fit all of your needs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Utilize analytics to drive customer satisfaction and retention by Infor CRM December 16, 2011 - (Free Research) Watch this webcast to discover how you can increase your online marketing efforts with next-gen customer relationship management (CRM) tools that will significantly improve customer satisfaction as well as increase the return rate of customers. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

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