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E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM August 31, 2010 - (Free Research) Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well. (EBOOK) VIEW ABSTRACT | GO TO

SAP and Marketing Management: More Effective Marketing Through Collaboration by SAP America, Inc. September 03, 2010 - (Free Research) This paper explains how when SAP AG upgraded to SAP CRM they were able to improve performance, usability, and overall interaction between sales roles and other roles that support sales.  Continue reading to learn how to achieve a more effective marketing approach through collaboration with the sales team. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Drive Marketing ROI in the Cloud with Microsoft Dynamics CRM Online by Microsoft August 23, 2010 - (Free Research) Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online to address topics including Internet marketing and Web-to-lead capture. (VIDEO) VIEW ABSTRACT | GO TO

Turning Customer Interaction into Profitable Relationships: Reaping the benefits of unified customer communication management (CCM) by Pitney Bowes Business Insight July 06, 2010 - (Free Research) Effective customer communication boosts customer loyalty, ensures compliance, and helps control a range of costs. However, most organisations take a fragmented approach to managing enterprise customer communications. Quocirca’s report examines how a CCM strategy can transform the impact of customer communications at every customer touch point. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Presentation Transcript: Enabling The Business Governance Of Data by ASG Software Solutions February 05, 2010 - (Free Research) In this presentation transcript, Scott McCurdy, SVP of Business Solutions at ASG and featured guest Rob Karel, Principal Analyst at Forrester Research, discuss how enterprises are linking technical metadata to the formal management of business terms to achieve true enterprise data governance. (PRESENTATION TRANSCRIPT) VIEW ABSTRACT | GO TO

Enabling the Business Governance of Data by ASG Software Solutions January 28, 2010 - (Free Research) In this webcast, Scott McCurdy, SVP of Business Solutions at ASG and featured guest Rob Karel, Principal Analyst at Forrester Research, discuss how enterprises are linking technical metadata to the formal management of business terms to achieve true enterprise data governance. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Mobile Applications Resource Center by Sybase, Inc. June 08, 2010 - (Free Research) Now more than ever, professionals are relying on their mobile devices to work effectively in the field. Here, explore ways to automate sales processes, increase productivity and enhance customer service by taking advantage of SAP Business Suite Applications in the field with Sybase Mobiles Solutions for SAP. Review these resources to learn more. (RESOURCE CENTER) VIEW ABSTRACT | GO TO

The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010 by SAP America, Inc. September 03, 2010 - (Free Research) Forrester evaluated 18 leading CRM suite solutions against 516 criteria reflecting the requirements of large organizations. This analyst report explores the results of those evaluations explained in detail. Read on to learn which CRM suite provides the most benefits for your organization. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Mobilizing CRM for the salesforce on the go by Sybase, Inc. March 31, 2010 - (Free Research) Mobilizing CRM systems automates sales processes, increases productivity and enhances customer service. Sybase Mobile Sales for SAP CRM equips sales professionals with the capabilities they need to view and track opportunities, contacts, leads pipeline activity and more from anywhere, anytime. Read this virtual brochure to learn more. (BROCHURE) VIEW ABSTRACT | GO TO

Increase Your Returns Using Event-Based Marketing by Infor CRM July 22, 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Optimize your sales performance in the Cloud with Microsoft Dynamics CRM Online by Microsoft August 23, 2010 - (Free Research) Attend this webcast to see Microsoft Dynamics CRM Online in action (including integration to Microsoft Business Productivity Online Services), and learn about customers who have used the solution to address areas such as Microsoft Office Outlook integration for e-mails, lead routing and qualification, and more. (VIDEO) VIEW ABSTRACT | GO TO

Sales and Marketing: The New Power Couple by Microsoft December 01, 2008 - (Free Research) This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

GoToAssist Corporate - Remote Support Made Easy™ by GoToAssist July 28, 2010 - (Free Research) Citrix® GoToAssist® Corporate™ is a comprehensive and secure remote support solution that helps businesses increase revenue and reduce costs while improving customer satisfaction and problem resolution times. Continue reading this product overview to learn more. (PRODUCT OVERVIEW) VIEW ABSTRACT | GO TO

Sales Performance Management: Maximize Profits with Comprehensive Sales Processes by SAP America, Inc. September 03, 2010 - (Free Research) This paper discusses how many companies establish formal sales processes to boost productivity in their sales organizations. Read on to learn how the positive effects of more productive sales forces extends beyond cost reduction; they help increase revenue and the likelihood of higher profit margins as well. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

White Paper: Maximizing your SAP ERP by Synactive, Inc. August 26, 2010 - (Free Research) Implementing the SAP ERP business solution is a great step towards achieving a myriad of business success for your organization. However, many SAP customers are beset with challenges such as providing ongoing training and support for users, data integrity issues, and user errors and omissions. Read this brochure to maximize your SAP ERP. (BROCHURE) VIEW ABSTRACT | GO TO

Landing Your Target: 4 Ways to Win More Deals Using Company-Based Sales Triggers by OneSource Information Services August 18, 2010 - (Free Research) Sales triggers are time-sensitive events such as executive changes, mergers and acquisitions, and funding announcements that present immediate sales opportunities. Watch this webcast to learn 4 ways to win more deals using company-based sales triggers. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Protecting Reports When Migrating to Oracle E-Business Suite Release 12 by Noetix Corporation January 13, 2009 - (Free Research) Oracle E-Business Suite Release 12 contains powerful new technology with geared to facilitate the global management of enterprises with diverse units. (ARTICLE) VIEW ABSTRACT | GO TO ARTICLE

Sales Intelligence: The Secret to Sales Nirvana by IBM January 09, 2009 - (Free Research) Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Self-Service That Really Serves by Oracle Corporation June 10, 2009 - (Free Research) To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales 2.0 and Beyond: Driving Next-Generation Sales Prospecting by OneSource Information Services August 12, 2010 - (Free Research) This paper discusses what lies beyond sales 2.0: how to marry the “best of the fundamentals” with sales enablement and social media. Because - despite the proliferation of communication technologies—the root of successful selling hasn’t changed. It’s still all about the right message, delivered to the right person, at the right time. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Strategies for Generating Revenue Using Sales Triggers by OneSource Information Services August 12, 2010 - (Free Research) Research shows that prospects with sales trigger events are eight times more likely to buy. Finding and using trigger information in can be a challenge. This paper presents the five “trigger centric” sales prospecting strategies your sales reps can use to generate revenue. Continue reading to learn what these five strategies today. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM+: An Innovative Approach to Agile Solution Development by Pivotal CRM, a CDC Software solution April 01, 2010 - (Free Research) Read this paper to learn about the CRM+ approach and how it can give companies a much-needed third option for developing applications that support extensive enterprise business processes and enable ongoing agility. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Successfully Build Sales Processes: Sales Process Builder Kit by Landslide Technologies, Inc. July 28, 2010 - (Free Research) Studies have shown that sales teams that follow consistent sales processes for working sales opportunities experience a measurable and meaningful increase in revenue. Read this paper to learn more about how to successfully build sales processes with Landslide CRM Sales Process Builder Kit. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Give Me Something I Can Use: Sales Producing CRM for BtoB Sales Teams by Landslide Technologies, Inc. July 28, 2010 - (Free Research) Salespeople want to sell. It’s why you hired them, and it’s what you’re counting to move your organization forward. The last thing you should do is slow them down with endless, time-consuming data entry and reporting. Read this paper to learn how the Landslide CRM approach gives salespeople a tool that they will actually want to use. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Wilson Tool International: Engineering E-Commerce with SAP® CRM by SAP America, Inc. September 03, 2010 - (Free Research) This case study explains how Wilson Tool chose SAP CRM to help provide its e-commerce foundation. They found that the e-commerce functionality of SAP CRM application would best meet the company’s immediate needs and provide a platform for future growth. Continue reading to learn all the benefits Wilson Tool experienced by choosing SAP CRM. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

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