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Leveraging the Power of Social Media by Oracle Corporation August 03, 2009 - (Free Research) Download this free white paper and find out how to "Drive Sales Effectiveness with Enterprise-Ready Web 2.0Solutions," "Harvest Social Knowledge for Customer Service," and learn how "Social CRM Turns Customers into Competitive Advantage." (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Social Sales Revolution by Salesforce.com February 06, 2012 - (Free Research) This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%. (EBOOK) VIEW ABSTRACT | GO TO

The Risks of Social Media and What Can be Done to Manage Them by CommVault Systems, Inc. July 21, 2011 - (Free Research) There are both risks and rewards associated with the use of social media in a corporate setting, but one thing is clear: Decision makers can no longer ignore social media management. Read this white paper to learn more about the risks, rewards, and potential pitfalls of social networking (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Social CRM Comes of Age by Oracle Corporation April 01, 2009 - (Free Research) Web 2.0. Collaborative computing. Social media. And now Social CRM. These terms are used interchangeably, and often, to describe the massive transformation taking place across organizations today. What strategies and tools do the newest CRM solutions provide to leverage this new reality? Read this white paper to learn more about Social CRM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Social Media-based Customer Loyalty Programs by Infor CRM February 06, 2012 - (Free Research) This e-guide from our editorial team will teach you how to efficiently deliver additional value to customers via social media as well as tips for finding balance when connecting with customers, and expert engagement tips from social media consultant Erik Qualman. (EGUIDE) VIEW ABSTRACT | GO TO

Unlock the Value of Social Media Data by Hewlett-Packard Limited January 04, 2012 - (Free Research) Read this paper now to learn how you can implement social data practices into your current customer analytics program. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Navigating the path to satisfying online customer experience by Tealeaf November 23, 2011 - (Free Research) Read this exclusive e-guide to get an executive-level, 360-degree view on which CRM approaches are best for different business scenarios -- from winning strategies for mobile users to social CRM tools to best practices for multi-channel customer experiences. (EGUIDE) VIEW ABSTRACT | GO TO

IBM Cognos Collaboration with Lotus Connection by IBM January 24, 2012 - (Free Research) See how to use built-in collaboration and social networking tools to connect people and insights and achieve better business results. (VIRTUAL SEMINAR) VIEW ABSTRACT | GO TO

How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience by SAP America, Inc. January 01, 2009 - (Free Research) Check out this article to learn how SAP is embracing Web 2.0 opportunities for customer relationship management (CRM), from leveraging social computing to building new Web 2.0-based CRM applications. (JOURNAL ARTICLE) VIEW ABSTRACT | GO TO

E-Book: Leveraging CRM to Increase Sales Effectiveness in a Challenging Economy by SugarCRM Inc. September 22, 2010 - (Free Research) This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization. (EBOOK) VIEW ABSTRACT | GO TO

Executive Brief Digital Transformation: Creating New Business Models Where Digital Meets Physical by IBM November 17, 2011 - (Free Research) As businesses embrace the digital revolution, they're rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. This report is designed to provide senior executives with analysis and insight on how fast and how far to go on the path to digital transformation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Video Whitepaper: It’s All About the Salesperson-- Taking Advantage of Web 2.0 by Oracle Corporation April 05, 2010 - (Free Research) It is more difficult than ever for salespeople to close deals now in today's competitive market. CRM solutions can help organizations enhance sales performance. Watch this video for the latest information on CRM systems and Web 2.0 technologies that can help the sales force find new leads and ultimately boost sales. (VIDEO) VIEW ABSTRACT | GO TO

Analyst's take: Business impact of Facebook in the workplace by ComputerWeekly.com February 09, 2011 - (Free Research) Nearly half of office employees access Facebook during work.  Nucleus found companies effectively lose an average of 1.5 percent of total office productivity when employees can access Facebook during the work day. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

E-Guide: Key Strategies for Improving Customer Service in a Down Economy by Citrix Online Go To Meeting January 12, 2012 - (Free Research) Read this e-guide and explore key techniques for using Web 2.0 technologies to improve your customer service, marketing and sales efforts. Discover a sound customer service strategy for your organization, as well as two types of online customer service initiatives. (EGUIDE) VIEW ABSTRACT | GO TO

CRM and Social Media: How a Blended Approach Means Good Business in the Hospitality Industry by Infor CRM February 07, 2012 - (Free Research) This white paper offers hospitality strategies for combining social media and real-time customer relationship management (CRM) to wow patrons and increase customer loyalty. Learn how social CRM can increase your ROI and build your business reputation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Social-Powered Enterprise by Salesforce.com February 06, 2012 - (Free Research) This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates. (EBOOK) VIEW ABSTRACT | GO TO

CW Buyer's Guide: Customer Relations (CRM) by ComputerWeekly.com October 05, 2011 - (Free Research) This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies. (ESSENTIAL GUIDE) VIEW ABSTRACT | GO TO

A realist's guide to building bottom line revenue and customer loyalty with social CRM by SugarCRM Inc. October 17, 2011 - (Free Research) Is social CRM just hype or is it really worth your business's time? Read this eBook from SearchCRM.com for expert advice. (EBOOK) VIEW ABSTRACT | GO TO

Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy by SugarCRM Inc. November 08, 2010 - (Free Research) Social channels are here to stay and should be part of your customer engagement strategy, as you will be re­quired to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experi­ence strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Social CRM Playbook by SugarCRM Inc. August 31, 2011 - (Free Research) This white paper will provide an outline of the broad steps you should take in building a social CRM strategy and a overview of how you can pair that strategy with technology to enable your business to practice real social CRM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Computer Weekly 6 December 2011: Read this week’s issue of the UK’s leading technology publication, featuring news on open data, cyber security and our social media awards by ComputerWeekly.com December 02, 2011 - (Free Research) In this week's Computer Weekly, we examine the economic benefits of plans to release more government data for wider re-use by software developers. We announce the winners of our Social Media Awards, and hear what the IT industry thinks of the new UK cyber security strategy. Download the new issue now. (EZINE) VIEW ABSTRACT | GO TO

The Social Customer Engagement Index by SAP America, Inc. July 25, 2011 - (Free Research) This white paper provides the results of a survey of industry professionals about how they were using social channels to engage customers from a service perspective. Learn how you can leverage these findings to transform your own efforts to integrate social and traditional methods of communication with your customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Social Contract: Customers, Companies, Communities, Conversations in the Age of the Collaborative Relationship by SAP America, Inc. July 25, 2011 - (Free Research) This expert e-book takes an in-depth look at how industry leaders are using social media to build better relationships with their customers. Inside, learn the ways that customer communities are impacting how companies do business, as well as the importance of harnessing this power for constructive dialog. (EBOOK) VIEW ABSTRACT | GO TO

Metrics for Social Customer Service by SAP America, Inc. July 25, 2011 - (Free Research) This e-book examines the need to adopt new metrics for customer service in response to the new ways they engage customers using social media and networks. Inside, learn how to avoid the common pitfall of adding new metrics to traditional performance measurement systems. (EBOOK) VIEW ABSTRACT | GO TO

Retailing in a Social Media World by SAP America, Inc. March 24, 2011 - (Free Research) Wondering how you can use social media channels to join the conversation with your customers? Find out how software solutions can help you capture and analyze massive amounts of social media data and prepare individualized responses while integrating with your business software through a unified IT architecture. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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