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Marketing Management | Customer Relationship Management (CRM) | Customer Service (General) | Factory Automation and CIM | Enterprise Resource Planning (ERP) | Business Process Automation | Sales Management

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Sales P3: Definition and Commentary by Thought Leaders About Sales Process, Production and Performance by Landslide Technologies, Inc. December 2008 - (Free Research) This whitepaper defines the concept of Sales P3, just as the 4P’s of marketing provide the foundation of marketing activities in companies large and small. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Growing Food Manufacturers Perfect Order Performance and Increases in Schedule and Scale by CDC Software - Ross Enterprise October 2008 - (Free Research) This paper explains how business applications and automation can enable a company to meet customer’s expectations of fresh goods with the greatest shelf life possible and provide goods of the highest safety and quality. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

White Paper: The Windows Mobile Netbook for the Enterprise with Low TCO by Celio Corp / REDFLY Mobile Companion August 2008 - (Free Research) The Windows Mobile smartphone is easily deployed with a wide array of productivity tools allowing the mobile user to quickly respond to customer requests, stay up-to-date on the latest company information or access remote desktops. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

White Paper: Increasing Productivity for the Windows Mobile Workforce by Celio Corp / REDFLY Mobile Companion August 2008 - (Free Research) The REDFLY Mobile Companion is a smartphone terminal that allows the smartphone to be used like a laptop when connected to REDFLY, its 80-key keyboard and 8-inch display allow users to interact with Word Mobile just like any word processor. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy by SAP America Inc March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Automating Closed-Loop Marketing by Neolane Inc. October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past. (WHITE PAPER) GO TO WHITE PAPER

Convergence of Sales and Marketing by Neolane Inc. October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). (WHITE PAPER) GO TO WHITE PAPER

Multi-channel Marketing Hits the Wall by Neolane Inc. October 2008 - (Free Research) This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers. (WHITE PAPER) GO TO WHITE PAPER

The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success by CDC Software - Pivotal CRM (E-mail this company) November 2006 - (Free Research) Most CRM vendors claim their solution is customizable. Understanding what "customizable" really means, however, can make the difference between attaining your organization's goals and implementation disaster. CDC Software is pleased to offer you a new free white paper that will help you understand the difference and why it matters. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM (E-mail this company) Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Lawyer Responsiveness: How Small and Mid-sized Firms Can Use Mobility to Become More Competitive in the Face of High Client Expectations by BlackBerry March 2008 - (Free Research) Read this whitepaper to find out how your firm can use mobility to be more competitive in the face of high client expectations and increased competition. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Conquering the Crunch Series: Wholesale Distribution and Succeeding in Global Sourcing to Grow Private Label Profits by CDC Software - Vis.align (E-mail this company) June 2008 - (Free Research) The Whitepaper discusses the private label phenomenon, where wholesale distributors sell their own products instead of, or in addition, to reselling goods from other suppliers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner's Magic Quadrant Report for Web Conferencing by Adobe Systems, Inc. November 2008 - (Free Research) Gartner's magic quadrant for Web conferencing provides details about functionality of the product and the market. Learn the current vendors in play, their strengths and cautions, and where they stand among competition. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model by Aprimo, Inc. November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Warner Bros. Case Study by Aprimo, Inc. November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc. November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

LendingTree: Direct Marketing Wins...with Enterprise Campaign Management by Aprimo, Inc. November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Leveraging Hosted Applications Solutions to Enhance Customer Value by Alcatel-Lucent August 2008 - (Free Research) This paper defines the capabilities of hosted application solution providers, explores the value proposition for service providers and describes the characteristics that service providers should look for applications and hosted application solution. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

E-Book: From Web to Phone: Using Interactive Speech Applications to Automate Business Processes by Angel.com November 2008 - (Free Research) Speech applications have long promised a strong return on investment by automating routine call center tasks and reducing live operator costs. This white paper gives more details. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Managed Services: Leveraging Market Trends to Build High Margin Services by Zenith Infotech June 2008 - (Free Research) With the continued evolution of the IT industry, Channel Professionals have rightly identified managed services as a way to offer timely, valuable services with attractive margins. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM: The Essential Guide - Five Principles for CRM Success by CDC Software - Pivotal CRM (E-mail this company) December 2007 - (Free Research) This CRM guide distills insights from customers, prospects, industry analysts, and the press down to five key principles for CRM success. Use these five CRM principles as a guide for selecting the right solution and deploying CRM successfully. These principles will help you develop a CRM strategy that is aligned with your company’s strategic goals. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Size DOES Matter – When Choosing the Right ERP Solution by Xperia June 2008 - (Free Research) Relationship is more important for a small-to-medium manufacturers than a large one, because small-to-medium manufacturers tend to have few IT resources, and therefore rely more on the software supplier. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc. June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc. June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Marketing Finance System (MFS): Automate Core Marketing Operations Processes by Aprimo, Inc. June 2008 - (Free Research) This paper will describe core processes which are critical to fully leverage an MFS application. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

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