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Evolving Your Mobile Marketing Presence: Strategies for Succeeding at Mobile As Both a Device and a Channel by Ektron, Inc. December 06, 2011 - (Free Research) Read this Forrester Research Inc. white paper to learn the latest on interactive marketing and how to implement these practices into your mobile marketing stratgieries. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

crystalreports.com for Salesforce.com: Exception and Sales Reporting by Business Objects crystalreports.com is a Web-based report-sharing service that allows you to share Crystal Reports with the right people - simply and securely. Create advanced reports from your Salesforce.com data. Dig deeper for answers using graphs with drill down capabilities. View, schedule, refresh, and distribute reports online - inside Salesforce.com.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Interactive Guide to Customer Experience Management by Tealeaf January 24, 2011 - (Free Research) In this e-book, you'll hear directly from real-world customer experience management practitioners, who share some of the steps you can take today to develop an online customer experience competency. Learn how to take a disciplined approach to understanding how customers interact with your business online and removing the obstacles to their success. (INFORMATION CENTER) VIEW ABSTRACT | GO TO

Smarter Commerce Manufacturing Interactive Guide by IBM January 30, 2012 - (Free Research) Smarter commerce is designed to help companies better integrate and more effectively manage their value chains. It aligns the buy, market, sell and service processes in a way that puts the customer at the center of decisions and actions, which can lead to greater customer loyalty, revenue and profit margin growth. (VIRTUAL SEMINAR) VIEW ABSTRACT | GO TO

How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience by SAP America, Inc. January 01, 2009 - (Free Research) Check out this article to learn how SAP is embracing Web 2.0 opportunities for customer relationship management (CRM), from leveraging social computing to building new Web 2.0-based CRM applications. (JOURNAL ARTICLE) VIEW ABSTRACT | GO TO

Adapt your contact center for increased customer satisfaction by inContact January 20, 2012 - (Free Research) This video explains how you can combine interactive voice response (IVR) and ACD systems into one that tracks calls, call waits and offers "self-service" options for callers with a long wait. Watch this now to see a detailed overview of this all-in-one system that will save your organization money. (VIDEO) VIEW ABSTRACT | GO TO

Top 5 Ways to Make IVR Work For You and Your Customers by inContact January 18, 2012 - (Free Research) This white paper describes five tips and challenges for using Interactive Voice Response (IVR) systems. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices in the Call Center: A Customer Touch-Point Methodology by Oracle Corporation January 26, 2009 - (Free Research) One of the biggest dangers in establishing best practices for your contact center is to do so in isolation from your self-service stakeholders. Instead, all customer "touch-points" must be viewed as part of a continuum. Customer touch points include Web Self-Service, Interactive Voice Response, Contact Center Agents, and Face-to-Face transactions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Brief Digital Transformation: Creating New Business Models Where Digital Meets Physical by IBM November 17, 2011 - (Free Research) As businesses embrace the digital revolution, they're rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. This report is designed to provide senior executives with analysis and insight on how fast and how far to go on the path to digital transformation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Accela Video Whitepaper: Differentiate Your Company with Complete CRM by Oracle Corporation April 05, 2010 - (Free Research) Interactions between partners, customers, and employees are much faster-paced in our highly-networked world. It is important that CRM solutions understand these relationships. Watch this video to learn strategies for CRM evolution. (VIDEO) VIEW ABSTRACT | GO TO

The Top 10 Technical Considerations for Evaluating e-Commerce Platforms by Art Technology Group (ATG) July 23, 2010 - (Free Research) This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction by Oracle Corporation April 26, 2011 - (Free Research) As e-commerce continues to grow, customer expectations for B2B e-commerce are changing rapidly. Business to business (B2B) companies that wish to grow and become more profitable are realizing that the old ways of doing business are insufficient and are investing in e-commerce platforms. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner 2011 Magic Quadrant for BI Platforms by LogiXML January 27, 2012 - (Free Research) This white paper features results of a survey conducted by Gartner. The survey asked business intelligence (BI) leaders to explain their experiences with BI platforms from 25 vendors (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Assessment Cross-Channel Experience Assessment by IBM November 17, 2011 - (Free Research) This paper offers information on rapidly developing a cross-channel strategy that reflects current customer trends and priorities, assesses a company’s Channel Capability Maturity, and helps to determine optimal future maturity needed to support the channel strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAP Supports Applications on VMware Platform: An Industry Milestone by VMware, Inc. October 2008 - (Free Research) The partnership with SAP gives VMware the opportunity to address an additional large segment of the enterprise market, and enables SAP to sell its products on the industry-leading virtualization platform. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy by SugarCRM Inc. November 2010 - (Free Research) Social channels are here to stay and should be part of your customer engagement strategy, as you will be re­quired to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experi­ence strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Cloud Computing for the Call Center: The Next Revolution by inContact May 2010 - (Free Research) The right cloud computing solution makes it possible for call centers to eliminate barriers created by obsolete premise-based solutions, achieve customer service excellence and continue business success. Find out how inContact is helping hundreds of call centers greatly reduce costs while simultaneously increasing customer satisfaction levels. (EBOOK) VIEW ABSTRACT | GO TO

Deliver the Digital Lifestyle Anytime, Anywhere, on Any Network - HP Integrity Systems for Convergent Communications Networks by HP and Intel March 2011 - (Free Research) For a better understanding of how traditional voice-centric networks are competing with new media and web-based competitors, read this white paper. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner: A perspective on Android 2.2 for the enterprise by ComputerWeekly.com September 2010 - (Free Research) With the announcement of Android 2.2, code named "Froyo," Google targets the enterprisemarket for the first time. This release has features to enable devices that can be grantedsupport under the "appliance level" of the Gartner Managed Diversity Framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Podcast: Salesforce.com and Business Objects - How OnDemand CRM and BI Work Together by Business Objects August 2007 - (Free Research) In this recorded interview with salesforce.com, learn how advanced Web-based reports and dashboards created by business intelligence (BI) market leader Business Objects have increased the value of the leading on-demand customer relationship management (CRM) platform - salesforce.com. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers by SAP America, Inc. July 2011 - (Free Research) Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Sell. Smarter. Thriving in the age of the empowered customer by IBM January 2012 - (Free Research) Read this brief white paper and learn about some smarter commerce technologies available from IBM, including cross-channel selling, distributed order management, customer integration and collaboration and much more! You also will gain insight into different supply chain management platforms that IBM has to offer. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Why Business Rules Are Critical for Retail Success by FICO December 2011 - (Free Research) With customer centricity the rallying cry for today’s retailers, retail organizations must create systems that support highly personalized and targeted decisions across multiple channels. Learn how successful retail organizations are using business rules management for marketing and merchandising operations programs to achieve customer centricity. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Unleashing Microsoft SharePoint Server 2010's Web Content Management Features with DocAve by AvePoint, Inc. July 2011 - (Free Research) This white paper discusses the requirements for dynamic websites in today's hyper-competitive business landscape, the case for utilizing SharePoint Server 2010 for WCM, and how AvePoint’s DocAveSoftware Platform enhances the native WCM functionality SharePoint offers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

BI with SQL Server 2008 R2 by Dell, Inc. and Intel August 2010 - (Free Research) SQL Server 2008 R2 has been labeled a BI release because of its new features for business intelligence. In this interactive classroom, industry expert Don Jones explains the improvements made to existing SQL Server BI features like SSRS. Learn about the benefits of self-service BI and Master Data Services. Then take a quiz to test your knowledge. (RESOURCE CENTER) VIEW ABSTRACT | GO TO

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