Customer Relationship Management (CRM) | Customer Experience Management (CEM) | Customer Service (General) | Customer Information Management/ Customer Databases | Customer Interaction Management | Customer Data Integration | Sales Management | Social Networks and Community Management | Sales Analysis & Reporting | Business Process Management (BPM)

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CRM Total Cost of Ownership: Fees, Subscriptions and Hidden Costs by SugarCRM Inc. July 15, 2011 - (Free Research) The following analysis provides a comparative price analysis of four leading CRM solutions for midmarketorganizations. Forrester Research defines midmarket organizations as any organization with revenues of lessthan $1 billion and/or fewer than 1,000 employees. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Duet Enterprise: Professional Services Firm Uses Duet Enterprise as Surround Strategy for SAP by Microsoft January 04, 2012 - (Free Research) In this brief case study, learn how Duet Enterprise for Microsoft SharePoint and SAP Applications provides a framework to unify collaboration, productivity, and business data to enhance the user experience and improve productivity and decision making. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

HP Enterprise Applications Services for Microsift Dynamics CRM: Flexible CRM solutions to transform your organization and optimize the customer experience by Hewlett-Packard Limited January 06, 2012 - (Free Research) HP Enterprise Applications Services for Microsoft Dynamics provides a comprehensive enterprise CRM solution based on Microsoft’s market-leading Dynamics CRM software application. Read this white paper to learn more about this technology suite and how it can help you reduce risks, lower costs and accelerate growth while improving productivity. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience by SAP America, Inc. January 01, 2009 - (Free Research) Check out this article to learn how SAP is embracing Web 2.0 opportunities for customer relationship management (CRM), from leveraging social computing to building new Web 2.0-based CRM applications. (JOURNAL ARTICLE) VIEW ABSTRACT | GO TO

Improving Sales Effectiveness In a Buyer’s Market by SAP America, Inc. December 31, 2011 - (Free Research) This paper details the results of a survey of 160 firms with annual revenues of $250M or more conducted to determine whether their customer relationship management (CRM) software is addressing the changed and changing requirements of sales reps as they develop relationships and pursue opportunities in light of ever increasing buyer expectations. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM and Social Media: How a Blended Approach Means Good Business in the Hospitality Industry by Infor CRM February 07, 2012 - (Free Research) This white paper offers hospitality strategies for combining social media and real-time customer relationship management (CRM) to wow patrons and increase customer loyalty. Learn how social CRM can increase your ROI and build your business reputation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Retailers' Response to the Global Economy Downturn - Enabling Immersive Shopping Experiences by Oracle Corporation March 09, 2009 - (Free Research) This white paper will explore the global retail industry's movement towards the attainment of total immersive shopping experience (ISE) abilities, and discuss how integrated customer relationship management (CRM) software suites will represent the key technological enabler to achieve this fundamental strategic business objective. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Your Salespeople Will Love by Oracle Corporation September 2007 - (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Address all your CRM needs with one system by Infor CRM December 2011 - (Free Research) Read this paper to learn about a business-specific solution that is designed with forward-thinking brands in mind. With all industries considered and all accepts of selling considered from sales to customer relationship management, this new system may fit all of your needs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The 10-Step Guide to Buying the Right CRM Solution by SugarCRM Inc. July 2011 - (Free Research) The CRM buying process can be reduced to a set of 10 steps that will help you pare down the field of potential solutions to a few vendors who are the best fit. This guide will allow you to move through 10 sets of steps. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Cognos Business Intelligence for Report Authors by IBM January 2012 - (Free Research) Utilize a complete set of enterprise reports that are easy to build, maintain, secure and deploy, all delivered in a collaborative authoring environment and based on the fundamental principle of "author once — consume anywhere." (VIRTUAL SEMINAR) VIEW ABSTRACT | GO TO

E-Book: Leveraging CRM to Increase Sales Effectiveness in a Challenging Economy by SugarCRM Inc. September 2010 - (Free Research) This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization. (EBOOK) VIEW ABSTRACT | GO TO

Best in Class Marketers Drive Enhanced Customer Loyalty by SAP America, Inc. September 2010 - (Free Research) This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

BancVue is Winning the War Against the Big Banks with Sugar Professional by SugarCRM Inc. November 2010 - (Free Research) Read this case study to learn how BancVue utilized Sugar Professional to optimize their customer’s business models and extend the base model contract module for improved contract management. Continue reading to learn how BancVue is winning the war against the big banks with the help of Sugar Professional. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Retailing in a Social Media World by SAP America, Inc. March 2011 - (Free Research) Wondering how you can use social media channels to join the conversation with your customers? Find out how software solutions can help you capture and analyze massive amounts of social media data and prepare individualized responses while integrating with your business software through a unified IT architecture. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010 by Microsoft October 2011 - (Free Research) Read this Forrester Research Inc. analysis of 18 leading customer relationship management (CRM) suite solutions. See what vendors offer the best systems for BPM, ERP, TCO, midsized organizations, and basic needs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Maximize the Value of On-Demand CRM with On-Demand Reporting by Business Objects August 2007 - (Free Research) Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers by SAP America, Inc. July 2011 - (Free Research) Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

SAP CRM Rapid Deployment Solution by SAP America, Inc. March 2011 - (Free Research) See how the SAP CRM Rapid Deployment Solution – helps organizations to get essential CRM capabilities, quickly at an affordable price and provides customers options to grow as their businesses grow (RESOURCE CENTER) VIEW ABSTRACT | GO TO

Drive Lifetime Customer Loyalty with Infor CRM Epiphany Interaction Advisor by Infor CRM January 2012 - (Free Research) Watch this video demo to learn about Infor CRM Epiphany Interaction Advisor, an all-in-one customer interaction system that provides you with valuable customer insight for enhanced interactions and increased customer loyalty. (VIDEO) VIEW ABSTRACT | GO TO

Software as a Service Dramatically Improves CRM Success by Oracle Corporation February 2008 - (Free Research) Explore the results of this Yankee Group study aimed at determining how on-demand technology can be used to improve sales effectiveness. Gain a deeper understanding of the difference between sales administration and sales effectiveness and the role technology plays in driving revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Working the Way Salespeople Work by Oracle Corporation September 2008 - (Free Research) Read this white paper to learn how SaaS implementations of CRM provide an entry point to data that more directly serves salespeople's needs with easy-to-use solutions that help them increase productivity and drive more revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Utilize analytics to drive customer satisfaction and retention by Infor CRM December 2011 - (Free Research) Watch this webcast to discover how you can increase your online marketing efforts with next-gen customer relationship management (CRM) tools that will significantly improve customer satisfaction as well as increase the return rate of customers. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

IT in the UK SMB (Small and Medium sized Business) Sector by ComputerWeekly.com January 2012 - (Free Research) This report from Knowledge Peers and Pierre Audoin Consultants (PAC), reveals what leaders of Small and Medium-Sized Businesses (SMBs) think of IT – its strategic value, its potential, and the changing way in which it is being used in their organisations. (IT BRIEFING) VIEW ABSTRACT | GO TO

MS Dynamics CRM Case Study: CRM Solution Helps Increase Sales by 30 Percent by Microsoft September 2008 - (Free Research) Find out how a Microsoft Dynamics CRM solution provided real-time tracking of inventory, leads, and account information and helped OXBO International increase sales by 30 percent. (CASE STUDY) GO TO CASE STUDY

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