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Leveraging the Power of Social Media by Oracle Corporation
August 03, 2009 - (Free Research) Download this free white paper and find out how to "Drive Sales Effectiveness with Enterprise-Ready Web 2.0Solutions," "Harvest Social Knowledge for Customer Service," and learn how "Social CRM Turns Customers into Competitive Advantage."
Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy by SugarCRM Inc.
November 08, 2010 - (Free Research) Social channels are here to stay and should be part of your customer engagement strategy, as you will be required to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experience strategy.
The Social CRM Playbook by SugarCRM Inc.
August 31, 2011 - (Free Research) This white paper will provide an outline of the broad steps you should take in building a social CRM strategy and a overview of how you can pair that strategy with technology to enable your business to practice real social CRM.
Unlock the Value of Social Media Data by Hewlett-Packard Limited
January 04, 2012 - (Free Research) Read this paper now to learn how you can implement social data practices into your current customer analytics program.
Social CRM Comes of Age by Oracle Corporation
April 01, 2009 - (Free Research) Web 2.0. Collaborative computing. Social media. And now Social CRM. These terms are used interchangeably, and often, to describe the massive transformation taking place across organizations today. What strategies and tools do the newest CRM solutions provide to leverage this new reality? Read this white paper to learn more about Social CRM.
The Social Customer Engagement Index by SAP America, Inc.
July 25, 2011 - (Free Research) This white paper provides the results of a survey of industry professionals about how they were using social channels to engage customers from a service perspective. Learn how you can leverage these findings to transform your own efforts to integrate social and traditional methods of communication with your customers.
Metrics for Social Customer Service by SAP America, Inc.
July 25, 2011 - (Free Research) This e-book examines the need to adopt new metrics for customer service in response to the new ways they engage customers using social media and networks. Inside, learn how to avoid the common pitfall of adding new metrics to traditional performance measurement systems.
Retailing in a Social Media World by SAP America, Inc.
March 24, 2011 - (Free Research) Wondering how you can use social media channels to join the conversation with your customers? Find out how software solutions can help you capture and analyze massive amounts of social media data and prepare individualized responses while integrating with your business software through a unified IT architecture.
Navigating the path to satisfying online customer experience by Tealeaf
November 23, 2011 - (Free Research) Read this exclusive e-guide to get an executive-level, 360-degree view on which CRM approaches are best for different business scenarios -- from winning strategies for mobile users to social CRM tools to best practices for multi-channel customer experiences.
Video Whitepaper: It’s All About the Salesperson-- Taking Advantage of Web 2.0 by Oracle Corporation
April 05, 2010 - (Free Research) It is more difficult than ever for salespeople to close deals now in today's competitive market. CRM solutions can help organizations enhance sales performance. Watch this video for the latest information on CRM systems and Web 2.0 technologies that can help the sales force find new leads and ultimately boost sales.
It's All about the Salesperson: Taking Advantage of Web 2.0 by Oracle Corporation
September 2008 - (Free Research) This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
Guide to using social media for customer support by ComputerWeekly.com
February 2011 - (Free Research) Social Media is rapidly emerging as the next big frontier for customer engagement and interactions. This is projected to grow exponentially over the next 5-6 years as the usage and number of active users of Social Media sites and forums continues to grow.
Analyst's take: Business impact of Facebook in the workplace by ComputerWeekly.com
February 2011 - (Free Research) Nearly half of office employees access Facebook during work. Nucleus found companies effectively lose an average of 1.5 percent of total office productivity when employees can access Facebook during the work day.
E-Guide: Key Strategies for Improving Customer Service in a Down Economy by Citrix Online Go To Meeting
January 2012 - (Free Research) Read this e-guide and explore key techniques for using Web 2.0 technologies to improve your customer service, marketing and sales efforts. Discover a sound customer service strategy for your organization, as well as two types of online customer service initiatives.
The New Branch Office - Simply Connected by Juniper Networks, Inc.
December 2011 - (Free Research) Access this webcast to understand the emerging landscape of the new branch network, the security threats, and the corrective options to best address these challenges.
Assessment Cross-Channel Experience Assessment by IBM
November 2011 - (Free Research) This paper offers information on rapidly developing a cross-channel strategy that reflects current customer trends and priorities, assesses a company’s Channel Capability Maturity, and helps to determine optimal future maturity needed to support the channel strategy.
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