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Brand Management - Leveraging the Power of Integrated Marketing by SAP America, Inc. February 01, 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team by SAP America, Inc. September 02, 2010 - (Free Research) After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Requirements Engineering: The Foundation for More Effective Development of Smarter Products by IBM September 01, 2010 - (Free Research) Without effective requirements engineering practices that keep all your engineering teams (systems, software, electrical/electronic, mechanical), product stakeholders  and your partners/suppliers on the same page, you run the risk of experiencing quality issues in design and development, or worse, product recalls. Watch this webcast for solutions. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Beyond the Data Warehouse: A Unified Information Store for Data and Content by Attivio, Inc. July 21, 2010 - (Free Research) In this interactive webinar, Dr. Devlin, one of the foremost authorities on business insight and data warehousing, and Sid Probstein, CTO of Attivio, will first show data and content as two ends of a continuum of the same business information asset and then explore the depth of integration required for full business value. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Podcast: Developing for the Future - The new trend for Hosted VXML by West Interactive July 08, 2010 - (Free Research) By taking advantage of the Voice XML platform (VXML) to manage infrastructure scale and support, companies are freeing up IT dollars and resources to focus on creating best-in-class customer experiences using IVR applications. This podcast will provide you with key information necessary to execute a comprehensive PaaS strategy using VXML. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Maximizing Customer Value with Oracle Business Intelligence Applications by Oracle Corporation December 01, 2007 - (Free Research) This technology brief highlights how BI applications can integrate information across data sources and departments, provide a single, integrated view of customer and enterprise information, and enable greater alignment of decisions and execution to drive higher customer profitability and share of wallet. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Accessible Transactional Reports by Xenos Group Inc. June 17, 2010 - (Free Research) This paper discusses how having an accessible PDF as a standard electronic format for all clients removes the cost of special processing and makes the benefits available to any client who wishes to take advantage of them. Continue reading to learn about the many benefits of providing customers with easy access to transactional reports. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Communication Management by Pitney Bowes Business Insight July 06, 2010 - (Free Research) CCM helps businesses transform routine business documents into communications that truly enhance the customer experience. CCM is an integrated end-to-end solution that enables companies to create, manage and deliver effective multichannel communications all while reducing the cost of communicating with and providing superior service to customers. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Finding Customer Loyalty in a Multichannel World by Oracle Corporation March 02, 2010 - (Free Research) Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Next Frontier for Support Centers: Customer Experience Management by Citrix Online UK August 26, 2010 - (Free Research) This new smith+co white paper explores the importance of the customer experience and the role of technology in creating, nurturing and strengthening customer relationships with every single interaction. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Business Value of Whole Call Analytics by Raytheon BBN Technologies July 14, 2010 - (Free Research) To maximize customer satisfaction and reduce costs, leading edge companies are using whole call analytics to examine voice interactions holistically. The result is new visibility of previously hidden improvement opportunities. Continue reading to learn how your company can reduce costs and improve customer satisfaction with whole call analytics. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Application Modernization: Three High Payback Strategies by ASG Software Solutions April 22, 2010 - (Free Research) Application modernization provides an attractive and cost effective alternative to application development, enabling companies to defer investment in replacement initiatives without compromising business support. Read this paper to find out more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enhancing Constituent Perceptions with CRM for Public Sector: Advancing Beyond Efficiency and Service Improvements by SAP America, Inc. September 02, 2010 - (Free Research) By using a CRM strategy with software solutions, government agencies can achieve a host of benefits when it comes to streamlining business processes and analytical capabilities. Read on to learn how By enabling such CRM processes, governments can build communication campaigns that help shape the public’s perceptions and advance the value delivered. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Delivering Superior Customer Value in Communications Firms: Enabling Optimal Offer Creation for Service Providers by SAP America, Inc. April 27, 2009 - (Free Research) For communications companies - whether focused on telecommunications services or media content - these are challenging times. Markets are saturated with new offerings, and margins continue to diminish. In response, communications service providers (CSPs) are concentrating on improving offers of voice, content, and data services. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAP® Business Communications Management for Utilities: Fully Integrated Software to Improve Customer Satisfaction by SAP America, Inc. September 03, 2010 - (Free Research) This paper explains how SAP® Business Communications Management software provides a flexible multichannel, all-IP business communications platform that can deploy IP telephony for everyone who needs it. Read on to learn how this software works with SAP CRM to provide improved customer satisfaction without any costly cumbersome integration issues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc. September 03, 2010 - (Free Research) This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Emprise™ 7000 Storage Family – Virtual SAN systems that deliver maximum reliability, scalability, and value by Xiotech Corporation June 03, 2010 - (Free Research) Xiotech’s Emprise 7000 family of storage area network (SAN) solutions is based on Xiotech’s patented Intelligent Storage Element (ISE™) technology and proven virtualized, distributed cluster architecture. Read this white paper now to learn about the Emprise 7000 family in detail and the many benefits available. (PRODUCT OVERVIEW) VIEW ABSTRACT | GO TO

The Hidden World of PDF Accessibility by Xenos Group Inc. June 17, 2010 - (Free Research) Online accessibility for the visually impaired is quickly becoming an integral part of many organizations’ customer satisfaction agendas. With PDF accessibility, enterprises with large statement requirements can ensure accessibility for the planning process for their ePresentment strategy, in particular PDF documents for statement and billing. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Delivering Efficient After-Sales Service in IM&C Companies: Superior Service Operations for Profitable Growth by SAP America, Inc. September 02, 2010 - (Free Research) This paper discusses how integrated software and services from SAP can help you streamline and align key operations in service sales, service marketing, customer support, contract management, field service, and installed-base management. Read on to learn how to deliver efficient after-sales services. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis by SAP America, Inc. June 05, 2009 - (Free Research) There are many elements that impact a company's brand. Concentrating on a select few lets you control financial investment while maximizing the returned benefit. This SAP Executive Insight focuses on efforts that target a key set of brand-related opportunities and describes how companies can strengthen brand value even in a recession. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience by SAP America, Inc. January 01, 2009 - (Free Research) Check out this article to learn how SAP is embracing Web 2.0 opportunities for customer relationship management (CRM), from leveraging social computing to building new Web 2.0-based CRM applications. (JOURNAL ARTICLE) VIEW ABSTRACT | GO TO

Addressing the challenges of implementing a customer-centric strategy by Infor CRM December 05, 2008 - (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices for Implementing Automated Functional Testing by Hewlett-Packard Company April 2007 - (Free Research) By automating functional testing, you can take major steps forward to improve automated business processes. Your development and QA teams can increase the speed and accuracy, and your IT department can achieve a higher ROI from software projects. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales Intelligence: The Secret to Sales Nirvana by IBM January 2009 - (Free Research) Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Core Data Services: Basic Components for Establishing Business Value by Pitney Bowes Business Insight January 2010 - (Free Research) Standardizing data management practices when developing the enterprise architecture lowers risk and increases consistency; Organizational trust in the data simplifies application development. This paper explores how a set of value-added data services can reduce operational costs, increase efficiency and improve the quality of enterprise data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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