Customer Relationship Management (CRM) | Customer Experience Management (CEM) | Customer Interaction Management | Customer Service (General) | Social Networks and Community Management | On-line Customer Support | Customer Information Management/ Customer Databases | Business to Consumer Web Commerce | Web Content Management and Publishing | Customer Data Integration

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Boost Your Image: Master the Three Stages of Video Conferencing Success by Citrix Online Go To Meeting January 13, 2012 - (Free Research) This new 1080 Group white paper explores best practices for video conferencing and provides a handy checklist for preparing and conducting a successful video conferencing session. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner predictions around Social CRM by Infor CRM February 08, 2012 - (Free Research) This tip e-guide from SearchCRM.com features insight from Gartner's 2011 Magic Quadrant for social customer relationship management (CRM). Read this now to learn what challenges are cropping up in CRM, how social media is affecting CRM strategies and what the future of social CRM looks like. (EGUIDE) VIEW ABSTRACT | GO TO

A realist's guide to building bottom line revenue and customer loyalty with social CRM by SugarCRM Inc. October 17, 2011 - (Free Research) Is social CRM just hype or is it really worth your business's time? Read this eBook from SearchCRM.com for expert advice. (EBOOK) VIEW ABSTRACT | GO TO

Tread carefully with social media-based customer loyalty programs by Infor CRM February 07, 2012 - (Free Research) Read this tip guide now to learn expert tips for interacting with your customers through Web 2.0. (EGUIDE) VIEW ABSTRACT | GO TO

Social engagement tips from author Qualman by Infor CRM February 07, 2012 - (Free Research) Read this tip guide now to learn how to go about making the first move with your customers in Web 2.0 and what are the best tactics for engaging and retaining customers. (EGUIDE) VIEW ABSTRACT | GO TO

Gartner: Social, mobile and analytics to push CRM through 2015 by Infor CRM February 07, 2012 - (Free Research) This tip guide from SearchCRM.com shares Gartner's expert insights on the fragmented social customer relationship management (CRM) market and how it will continue to evolve in the next three years. (EGUIDE) VIEW ABSTRACT | GO TO

Gain competitive advantage by using Customer Experience Management Solutions to extend brand value by Tealeaf December 22, 2011 - (Free Research) In this podcast, industry expert Rebecca Wettemann discusses how companies can balance customer experiences and brand promotion without creating conflict. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

The Social CRM Playbook by SugarCRM Inc. August 31, 2011 - (Free Research) This white paper will provide an outline of the broad steps you should take in building a social CRM strategy and a overview of how you can pair that strategy with technology to enable your business to practice real social CRM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction by Oracle Corporation April 26, 2011 - (Free Research) As e-commerce continues to grow, customer expectations for B2B e-commerce are changing rapidly. Business to business (B2B) companies that wish to grow and become more profitable are realizing that the old ways of doing business are insufficient and are investing in e-commerce platforms. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Win Online: Advanced Personalization in E-Commerce by Oracle Corporation April 25, 2011 - (Free Research) Now that online shopping is a mainstream actitivity, the competition to win the e-commerce customer has never been fiercer. Today, the challenge is no longer getting customers to shop online but getting the existing base of online shoppers to spend more and exhibit brand loyalty. Learn how to win the battle of the brands in today's white paper. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth by Oracle Corporation April 26, 2011 - (Free Research) E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Risks of Social Media and What Can be Done to Manage Them by CommVault Systems, Inc. July 21, 2011 - (Free Research) There are both risks and rewards associated with the use of social media in a corporate setting, but one thing is clear: Decision makers can no longer ignore social media management. Read this white paper to learn more about the risks, rewards, and potential pitfalls of social networking (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Protect Your Customer Base by Ensuring the Best Customer Experience by LogMeIn, Inc. February 01, 2012 - (Free Research) Access this whitepaper to learn more about the changing landscape for mobile devices and platforms, and how remote support can help improve customer service. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Analyst's take: Microsoft Dynamics CRM boosts customer service and company profits by ComputerWeekly.com February 11, 2011 - (Free Research) Microsoft Dynamics CRM enables organizations to improve customer service, effectively manage marketing and communications, and increase sales productivity, ultimately driving increased profits and reduced costs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Social Media-based Customer Loyalty Programs by Infor CRM February 06, 2012 - (Free Research) This e-guide from our editorial team will teach you how to efficiently deliver additional value to customers via social media as well as tips for finding balance when connecting with customers, and expert engagement tips from social media consultant Erik Qualman. (EGUIDE) VIEW ABSTRACT | GO TO

The Social Customer Engagement Index by SAP America, Inc. July 25, 2011 - (Free Research) This white paper provides the results of a survey of industry professionals about how they were using social channels to engage customers from a service perspective. Learn how you can leverage these findings to transform your own efforts to integrate social and traditional methods of communication with your customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Social Contract: Customers, Companies, Communities, Conversations in the Age of the Collaborative Relationship by SAP America, Inc. July 25, 2011 - (Free Research) This expert e-book takes an in-depth look at how industry leaders are using social media to build better relationships with their customers. Inside, learn the ways that customer communities are impacting how companies do business, as well as the importance of harnessing this power for constructive dialog. (EBOOK) VIEW ABSTRACT | GO TO

Bloomberg BusinessWeek - How To Achieve a Great and Profitable Customer Experience by SAP America, Inc. March 23, 2011 - (Free Research) Read this first of four reports based on a global survey of executives on customer experience management, as well as interviews of SAP customers and industry influencers and analysts. (Bloomberg Businessweek Research Services, 2011) (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices for Transforming to a Multi-Channel Contact Center by inContact January 18, 2012 - (Free Research) Read this white paper to get a framework, plan and recommended best practices for transforming your siloed contact centers into a multi-channel servicing environment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy by SugarCRM Inc. November 08, 2010 - (Free Research) Social channels are here to stay and should be part of your customer engagement strategy, as you will be re­quired to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experi­ence strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

11 Reasons Why Ektron Should Be On Your WCM Shortlist by Ektron, Inc. November 30, 2011 - (Free Research) Many businesses take full advantage of web content management systems for a multitude of reasons, but mostly because they allow business professionals the ability to create, publish and manage content on websites rather than relying totally on IT. Read this paper to get some must-know tips for selecting the right web CMS. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative by IBM March 31, 2011 - (Free Research) In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C). (ANALYST BRIEF) VIEW ABSTRACT | GO TO

Executive Brief Digital Transformation: Creating New Business Models Where Digital Meets Physical by IBM November 17, 2011 - (Free Research) As businesses embrace the digital revolution, they're rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. This report is designed to provide senior executives with analysis and insight on how fast and how far to go on the path to digital transformation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Navigating the path to satisfying online customer experience by Tealeaf November 23, 2011 - (Free Research) Read this exclusive e-guide to get an executive-level, 360-degree view on which CRM approaches are best for different business scenarios -- from winning strategies for mobile users to social CRM tools to best practices for multi-channel customer experiences. (EGUIDE) VIEW ABSTRACT | GO TO

E-Guide: Key Strategies for Improving Customer Service in a Down Economy by Citrix Online Go To Meeting January 12, 2012 - (Free Research) Read this e-guide and explore key techniques for using Web 2.0 technologies to improve your customer service, marketing and sales efforts. Discover a sound customer service strategy for your organization, as well as two types of online customer service initiatives. (EGUIDE) VIEW ABSTRACT | GO TO

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