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Data Driven Marketing by IBM October 05, 2009 - (Free Research) Read this report to learn the findings of an Aberdeen Group study examining how organizations are using data to impact marketing performance and marketing effectiveness. This study offers best practices from hundreds of organizations that identify how to use data to achieve superior performance. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

E-Book: Pervasive BI: Driving A More Agile Enterprise by Attivio, Inc. March 10, 2010 - (Free Research) This e-book from SearchDataManagement.com explores the value of BI, including its return on investment, the pros and cons of purchasing versus custom-building a BI application and how recent trends are changing the BI landscape. (EBOOK) VIEW ABSTRACT | GO TO

Self-Service: Putting Customers First Makes You a Winner by Microsoft April 01, 2009 - (Free Research) This paper examines the business and call center trends driving automation, and provides insight on finding the right balance between self-service and live agent support.  (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Unified Information Access: Agile Enterprises - Accelerating Information-Driven Business Processes by Attivio, Inc. February 24, 2010 - (Free Research) This paper describes how unified information access bridges information silos by uniting content and data in one index, which enables more complete insight. This paper also details how Attivio helps companies cost-effectively provide comprehensive information availability and automated information-driven workflow to support business goals. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Insurance: Converging Customers, Cost Management and Compliance by Kofax, Inc. February 03, 2010 - (Free Research) Through a case study with Pan-American, this white paper examines how insurers can generate measurable progress toward these goals by treating document driven business process automation as a strategic initiative at the C-level. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Business Value of Pervasive BI by SAP America, Inc. February 01, 2010 - (Free Research) This Aberdeen Analyst Insight draws on three discrete data sets in order to examine the business value of making access to BI more pervasive across the enterprise. The data shows that users taking such an approach have overcome a number of organizational challenges in order to drive significant business performance enhancements. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Intelligent Metrics Ensures Success by IFS July 01, 2007 - (Free Research) Read how GED Integrated Solutions went through the process of identifying and implementing metrics to drive its business process improvement program in 2002 and has since learned many important lessons in how to track and leverage business metrics to improve operational performance. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Infor CRM Interaction Advisor by Infor CRM July 22, 2009 - (Free Research) Watch this product demo to learn how Infor CRM Interaction Advisor will fuel organic growth by driving lifetime customer loyalty and increase value at every customer touch point without replacing any existing systems. (PRODUCT DEMO) VIEW ABSTRACT | GO TO

Making Interactions More Intelligent Across All Channels in the Retail Finance Industry by Infor CRM July 22, 2009 - (Free Research) In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Event-Driven Intelligence in Telecommunications by Pitney Bowes Business Insight January 15, 2010 - (Free Research) Leading telecommunications companies are finding ways to integrate data into business processes and also automate decisions with on-demand business analytics. This paper can provide you with background on Intelligent Mail®, with an emphasis on the 21 practical ways you can leverage mailstream intelligence to improve your business today. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Leadership Makes the Difference during Times of Global Financial Crisis: Optimizing Business Cycles through Technology Investment by SAP America, Inc. January 23, 2009 - (Free Research) Investing in the right IT platform and end-to-end business processes enables companies to simplify the IT landscape and reduce total it cost. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Infor Permission-based Marketing Campaigns by Infor CRM July 22, 2009 - (Free Research) Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer. (PRODUCT DEMO) VIEW ABSTRACT | GO TO

Mobilizing Field Forces on Smartphones by BlackBerry August 06, 2009 - (Free Research) This ABI Research white paper examines the use of smartphones as tools for mobile field workers as a replacement for rugged devices. Through interviews with multiple companies with we found that the TCO of owning smartphones was 14% - 85% less than rugged devices. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Service Benchmarking and Measurement: Using Metrics to Drive Customer Satisfaction and Profits for Contact Centers by Microsoft June 01, 2009 - (Free Research) The ability to measure, monitor, assess, and track KPIs is critical to any organization's ability to manage its service operations. This report reveals how “Best-in-Class” contact and call center firms, distinguish themselves from the others. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Zappos & APM Best Practices: How an eCommerce Leader Drives Revenue and a "WOW" Customer Experience with dynaTrace by dynaTrace software, Inc. February 23, 2010 - (Free Research) Zappos has become a billion dollar e-commerce leader not by just selling shoes, but by also re-writing many of the rules binding traditional corporate culture. They view their unique culture as the key driver of their extraordinary success - and at Zappos’ Core Value #1 is "Deliver WOW through service." (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Differentiation through Service Excellence Driving Customer Loyalty and Service Profitability by SAP America, Inc. September 17, 2008 - (Free Research) The importance of achieving service excellence is growing. Products are increasingly becoming commodities, and CEOs are recognizing that first-rate service is crucial to enhancing customer satisfaction. This paper explores the crucial links between customer service and customer satisfaction. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Transforming Your Email Channel to Provide a 360 Degree View by ColdSpark, Inc. February 03, 2010 - (Free Research) While email is often leveraged as a delivery vehicle for this broad range of communications, few organizations recognize the value of developing and executing a comprehensive email channel strategy. A strategic email channel delivers a 360 degree view of how customers, prospects, partners and other key audiences are engaging with an organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Operational Excellence: Enabling Sustained Growth : Spotlight on the Americas by SAP America, Inc. January 23, 2009 - (Free Research) Operational excellence means consistently doing things well across the value chain as a way of gaining competitive advantage. In its broadest terms, it is a discipline that drives corporate strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Developing Mission Critical Applications with Open Source BI & Enterprise Reporting by Jaspersoft March 18, 2009 - (Free Research) There are several high-quality Open Source BI solutions available today. If you're a BI pro, you've likely evaluated several BI solutions. However, there are new opportunities and still a few limitations with Open Source BI. This paper offers tips on how to evaluate Open Source BI so you can more easily find a solution that meets your needs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The 11 Secrets of Business Rules Success by FICO May 01, 2009 - (Free Research) Download this paper and learn how Blaze Advisor makes it easy to bring the power of predictive analytics to bear on decisions, integrating judgmental and regulatory business rules with analytically derived models for more precise, more effective decision making. Download and learn the secrets of developing decision management applications. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Built for IT: The Executive Guide to Selecting CRM that Meets IT Needs by Pivotal CRM, a CDC Software solution November 11, 2009 - (Free Research) This white paper provides everything the CIO and IT team must know to evaluate a CRM system based on the critical business and technical issues that matter to IT directors and chief information and technology officers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Ensure That Your Employees Will Want to Use CRM by Pivotal CRM, a CDC Software solution February 20, 2009 - (Free Research) This paper outlines the technology building blocks that enable you to create an information-rich environment that empowers your workforce to perform at its peak. Learn how to use data to its fullest--without having to become IT experts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Frost and Sullivan: Customer Experience Management: A Business Imperative beyond a Technology Solution by Hewlett-Packard Company February 22, 2010 - (Free Research) In this white paper, Frost & Sullivan, a global consulting and research firm, shares real-world insights from its latest comprehensive study of the value of CEM, including operator strategies driving adoption, best practices and KPIs, and a glimpse into the future of CEM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Beyond Boundaries: Gaining Competitive Advantage in a Global Economy - A Joint SAP and Crossgate Paper by Crossgate February 18, 2010 - (Free Research) In today’s global economy, businesses are finding that traditional strategies for growth are no longer sufficient. This paper discusses challenges and opportunities related to business network transformation, best practices for leveraging a business process platform, the benefits of partnering with a Business-Ready Network and more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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