Customer Relationship Management (CRM) | Customer Experience Management (CEM) | Customer Interaction Management | Customer Service (General) | Customer Information Management/ Customer Databases | Social Networks and Community Management | Integrated E-Commerce Solutions | On-line Customer Support | Business to Consumer Web Commerce | Customer Data Integration

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Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative by IBM March 31, 2011 - (Free Research) In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C). (ANALYST BRIEF) VIEW ABSTRACT | GO TO

Grocer Moves Shopping to the Palm of Customers’ Hands by SAP America, Inc. December 31, 2011 - (Free Research) Read this Bloomberg Businessweek case study to learn how Swiss grocer Coop leveraged its customers' attachment to their iPhones with their long commutes and time-compressed schedules to boost both loyalty and sales with an iPhone shopping app that integrates with its back-end SAP ERP and CRM systems. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

How Cloud Computing Increases The Agility Of Your ERP System by Plex Systems November 07, 2010 - (Free Research) This paper explains how with a community-driven development approach, enhancements are driven by a community of users, which means the system constantly improves in the exact way a user requires. Continue reading to learn the power of community-driven product enhancement. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers by SAP America, Inc. July 30, 2011 - (Free Research) Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010 by Microsoft October 18, 2011 - (Free Research) Read this Forrester Research Inc. analysis of 18 leading customer relationship management (CRM) suite solutions. See what vendors offer the best systems for BPM, ERP, TCO, midsized organizations, and basic needs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM without Compromise: A Strategy for Profitable Growth by SAP America, Inc. April 01, 2007 - (Free Research) Consider how SAP can help you improve customer relationship management. Build a synergistic ecosystem with employees, customers, and partners to deliver customer value – where customer demand drives the supply chain and customer insight inspires innovation. Quickly respond to sustain competitive advantage and profitability. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Analyst's take: Business impact of Facebook in the workplace by ComputerWeekly.com February 09, 2011 - (Free Research) Nearly half of office employees access Facebook during work.  Nucleus found companies effectively lose an average of 1.5 percent of total office productivity when employees can access Facebook during the work day. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Win Online: Advanced Personalization in E-Commerce by Oracle Corporation April 25, 2011 - (Free Research) Now that online shopping is a mainstream actitivity, the competition to win the e-commerce customer has never been fiercer. Today, the challenge is no longer getting customers to shop online but getting the existing base of online shoppers to spend more and exhibit brand loyalty. Learn how to win the battle of the brands in today's white paper. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction by Oracle Corporation April 26, 2011 - (Free Research) As e-commerce continues to grow, customer expectations for B2B e-commerce are changing rapidly. Business to business (B2B) companies that wish to grow and become more profitable are realizing that the old ways of doing business are insufficient and are investing in e-commerce platforms. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth by Oracle Corporation April 26, 2011 - (Free Research) E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Cross-Channel Commerce: A Consumer Research Study by Oracle Corporation April 25, 2011 - (Free Research) The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

A realist's guide to building bottom line revenue and customer loyalty with social CRM by SugarCRM Inc. October 17, 2011 - (Free Research) Is social CRM just hype or is it really worth your business's time? Read this eBook from SearchCRM.com for expert advice. (EBOOK) VIEW ABSTRACT | GO TO

Removing Struggle from Online Shopping: Findings from Econsultancy's Customer Experience Survey by Tealeaf November 02, 2011 - (Free Research) This is a white paper compiled of survey findings on understanding a business' online customer experience. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Computer Weekly – 20 December 2011: Read this week’s issue, featuring: retail IT issues for Christmas; the cost of software failure; the founder of agile development by ComputerWeekly.com December 20, 2011 - (Free Research) In this week's issue of Computer Weekly, we look at the key technologies that retailers are turning to for IT-enabling customers' Christmas shopping. We examine research revealing the huge cost of application software that fails to meet requirements; and we talk to one of the pioneers of agile software development. Download the new issue now. (EZINE) VIEW ABSTRACT | GO TO

Gain competitive advantage by using Customer Experience Management Solutions to extend brand value by Tealeaf December 22, 2011 - (Free Research) In this podcast, industry expert Rebecca Wettemann discusses how companies can balance customer experiences and brand promotion without creating conflict. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

How to tackle trust and co-operation by ComputerWeekly.com November 10, 2010 - (Free Research) It is well-known that eCommerce transactions require a level of trust between participants in that trust, in this context, gives each partner confidence that the other will fulfil his part of a bargain in the future. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Analyst's take: Microsoft Dynamics CRM boosts customer service and company profits by ComputerWeekly.com February 11, 2011 - (Free Research) Microsoft Dynamics CRM enables organizations to improve customer service, effectively manage marketing and communications, and increase sales productivity, ultimately driving increased profits and reduced costs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF by Oracle Corporation December 16, 2010 - (Free Research) This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Service. Smarter. Thriving in the age of the empowered customer by IBM January 30, 2012 - (Free Research) In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Evolving Your Mobile Marketing Presence: Strategies for Succeeding at Mobile As Both a Device and a Channel by Ektron, Inc. December 06, 2011 - (Free Research) Read this Forrester Research Inc. white paper to learn the latest on interactive marketing and how to implement these practices into your mobile marketing stratgieries. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Assessment Cross-Channel Experience Assessment by IBM November 17, 2011 - (Free Research) This paper offers information on rapidly developing a cross-channel strategy that reflects current customer trends and priorities, assesses a company’s Channel Capability Maturity, and helps to determine optimal future maturity needed to support the channel strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Social CRM Playbook by SugarCRM Inc. August 31, 2011 - (Free Research) This white paper will provide an outline of the broad steps you should take in building a social CRM strategy and a overview of how you can pair that strategy with technology to enable your business to practice real social CRM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Are your online customers struggling?  Learn how to increase satisfaction and drive revenues by Tealeaf September 27, 2011 - (Free Research) Knowing why a customer is dissatisfied with your company's online interaction is essential to successful online marketing. Read this white paper to learn about Customer Struggle and how you can eliminate it from your online customer interactions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Unlock the Value of Social Media Data by Hewlett-Packard Limited January 04, 2012 - (Free Research) Read this paper now to learn how you can implement social data practices into your current customer analytics program. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Guide to using social media for customer support by ComputerWeekly.com February 25, 2011 - (Free Research) Social Media is rapidly emerging as the next big frontier for customer engagement and interactions. This is projected to grow exponentially over the next 5-6 years as the usage and number of active users of Social Media sites and forums continues to grow. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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