Customer Relationship Management (CRM) | Customer Experience Management (CEM) | Customer Service (General) | Customer Self-service/ e-Self Help | Business to Consumer Web Commerce | Sales Management | Marketing Management | Integrated E-Commerce Solutions | Customer Information Management/ Customer Databases | Customer Interaction Management

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Partner Channel Management: Build Stronger Partnerships for Stronger Profits by SAP America, Inc. September 02, 2010 - (Free Research) This paper explores how the SAP CRM application helps you leverage your partner relationships and empower channel partners so they can better market to, sell to, and provide service to your end customers. Continue reading to learn how you can have a more profitable partner channel network – and a more profitable company. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

B2B eBusiness: Preparing For Online Liftoff by Art Technology Group (ATG) June 07, 2010 - (Free Research) This paper presents the differences between B2B companies and B2C companies approach to selling in the online channel. Continue reading to learn what B2B companies need to learn from B2C companies in order to ensure a successful online presence. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

eBook: Building a Business Case for Social CRM and Customer Communities  by Sirius Computer Solutions June 16, 2010 - (Free Research) Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully. (EBOOK) VIEW ABSTRACT | GO TO

Effective Negotiating: 5 Rules for Smooth Transactions by Global Knowledge March 13, 2009 - (Free Research) This white paper discusses five rules for negotiating that can help make the transaction more pleasant for everyone involved and better your chances at getting what you want. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Cross-Channel Commerce: The Consumer View by Art Technology Group (ATG) June 07, 2010 - (Free Research) ATG commissioned a survey to taken to learn more about consumer’s purchasing habits across several channels and this report presents the highlights of this study. Continue reading to learn more about how consumers are using multiple channels to purchase products now, whether it is online, mobile devices, in-store, and more. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

How to Deliver a Great Customer Experience and Lower Costs: Achieving Interaction Excellence Across Multiple Touch Points by SAP America, Inc. January 01, 2009 - (Free Research) Check out this article to discover how companies that provide convenient touch points and deliver positive customer experience enable customization of product interaction and achieve a competitive edge with consumers. (JOURNAL ARTICLE) VIEW ABSTRACT | GO TO

Enhance Customer Loyalty through Higher Responsiveness by Oracle Corporation April 01, 2009 - (Free Research) The user experience associated with web applications relies in large part on the availability and management of their session data, its persistence, and its management. This white paper focuses on the topic of data availability and management for mission-critical web applications. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Keeping Pace with the Consumer: What you Need to Deliver a Next-Generation Customer Experience by Aspect, Inc. August 10, 2010 - (Free Research) This paper outlines key capabilities and top-line technical requirements to consider as you engage with IT to determine the best path forward to meet your customers’ demands. Continue reading to learn tips and techniques to keep pace with the consumer and deliver a next-generations customer experience. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Optimizing the E-Commerce Experience by Art Technology Group (ATG) June 07, 2010 - (Free Research) This paper discusses how online purveyors are upgrading their e-commerce platforms and making investments in next-gen technologies to enable cross-channel selling, segmentation and personalization, better search and navigation, and more. Continue reading to learn how optimization services have made optimizing the e-commerce experience a breeze. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Top 10 Technical Considerations for Evaluating e-Commerce Platforms by Art Technology Group (ATG) July 23, 2010 - (Free Research) This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc. September 03, 2010 - (Free Research) This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Addressing the challenges of implementing a customer-centric strategy by Infor CRM December 05, 2008 - (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value by SAP America, Inc. September 03, 2010 - (Free Research) This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Live Help: The Power of Click to Call and Click to Chat: Why Business Must Offer Live Voice and Text Chat Assistance to Drive Online Sales by Art Technology Group (ATG) June 07, 2010 - (Free Research) This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments. Continue reading to learn how these two technologies can drive online sales. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Banking: Differentiate Through Service Excellence with SAP CRM – Optimizing Customer Satisfaction, Efficiency, and Profit by SAP America, Inc. September 02, 2010 - (Free Research) Read this paper to learn how SAP for Banking solutions, which encompass the SAP® CRM application, encourage agility and customer centricity in today’s demanding market. By seamlessly connecting front- and back-office tasks, they can provide a superior customer experience and stronger top-line growth. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Delivering Superior Customer Value in Communications Firms: Enabling Optimal Offer Creation for Service Providers by SAP America, Inc. April 27, 2009 - (Free Research) For communications companies - whether focused on telecommunications services or media content - these are challenging times. Markets are saturated with new offerings, and margins continue to diminish. In response, communications service providers (CSPs) are concentrating on improving offers of voice, content, and data services. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Aligning Sales Territories to Enhance Sales Productivity: Improving Customer Relationships in a Tough Economy by SAP America, Inc. April 24, 2009 - (Free Research) Even when times are good, sales force effectiveness commands management attention: after all, the success of the sales force is integral to profitable growth. But in a tough economy, retaining customers and reducing costs become paramount, and thus sales force effectiveness truly takes center stage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Seven Things to Consider When Developing a Unified Communications (UC) Strategy by Aspect, Inc. August 10, 2010 - (Free Research) UC can increase revenue and enhance customer relationships all while reducing costs, but developing a UC strategy can seem like a daunting task. In light of this, this paper outlines 7 things organizations should consider as they begin to develop a UC strategy. Read on to learn some helpful hints and strategies to ensure a successful UC deployment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Online Commerce: The Game Has Changed – Have Retailers? by Art Technology Group (ATG) July 21, 2010 - (Free Research) In the past couple years, online shopping by consumers has increased exponentially. The timeline for mobile shopping adoption has taken a huge turn as well with the overwhelming acceptance of smart phones. Continue reading to explore how the online commerce has changed and learn how the best retailers are changing with it. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Turning Customer Interaction into Profitable Relationships: Reaping the benefits of unified customer communication management (CCM) by Pitney Bowes Business Insight July 06, 2010 - (Free Research) Effective customer communication boosts customer loyalty, ensures compliance, and helps control a range of costs. However, most organisations take a fragmented approach to managing enterprise customer communications. Quocirca’s report examines how a CCM strategy can transform the impact of customer communications at every customer touch point. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

The Top Three Myths of Knowledge Management (KM) for Customer Service (Why KM is Hurting your Customers, and What You Can Do About It) by IntelliResponse November 18, 2009 - (Free Research) Read this knowledge series paper for the top three myths of knowledge management as they relate to customer service. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace? by Oracle Corporation October 02, 2009 - (Free Research) According to the 2009 COLLOQUY Loyalty Marketing Census, while the average household is enrolled in 14.1 loyalty programs, they're only active in 6.2 programs. In fact, poorly implemented loyalty strategies can actually diminish customer loyalty. So what do you do? Find out in this new complimentary white paper by Peppers & Rogers Group and Oracle. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Finding Customer Loyalty in a Multichannel World by Oracle Corporation March 02, 2010 - (Free Research) Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Live Help: Global Consumer Views & Trends Live Voice and Live Chat by Art Technology Group (ATG) June 07, 2010 - (Free Research) This report presents the results of a global survey commissioned by ATG that reveal that consumers want more than just a phone number or e-mail address when it comes to online customer service. Continue reading this report to learn more about the consumer views and trends of voice and live chat. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

E-Book: How to Select the Right Call Center Technology by Contactual, Inc. June 17, 2010 - (Free Research) What’s the best way to determine short and long term call center technology requirements? Should you consider outsourcing or using SaaS deployment options? How can you incorporate Web 2.0, social media and mobile technologies into your call center? This e-book on selecting call center technology will help you answer these questions and more! (EBOOK) VIEW ABSTRACT | GO TO

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