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Partner Channel Management: Build Stronger Partnerships for Stronger Profits by SAP America, Inc.
September 02, 2010 - (Free Research) This paper explores how the SAP CRM application helps you leverage your partner relationships and empower channel partners so they can better market to, sell to, and provide service to your end customers. Continue reading to learn how you can have a more profitable partner channel network – and a more profitable company.
B2B eBusiness: Preparing For Online Liftoff by Art Technology Group (ATG)
June 07, 2010 - (Free Research) This paper presents the differences between B2B companies and B2C companies approach to selling in the online channel. Continue reading to learn what B2B companies need to learn from B2C companies in order to ensure a successful online presence.
eBook: Building a Business Case for Social CRM and Customer Communities by Sirius Computer Solutions
June 16, 2010 - (Free Research) Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.
Effective Negotiating: 5 Rules for Smooth Transactions by Global Knowledge
March 13, 2009 - (Free Research) This white paper discusses five rules for negotiating that can help make the transaction more pleasant for everyone involved and better your chances at getting what you want.
Cross-Channel Commerce: The Consumer View by Art Technology Group (ATG)
June 07, 2010 - (Free Research) ATG commissioned a survey to taken to learn more about consumer’s purchasing habits across several channels and this report presents the highlights of this study. Continue reading to learn more about how consumers are using multiple channels to purchase products now, whether it is online, mobile devices, in-store, and more.
Enhance Customer Loyalty through Higher Responsiveness by Oracle Corporation
April 01, 2009 - (Free Research) The user experience associated with web applications relies in large part on the availability and management of their session data, its persistence, and its management. This white paper focuses on the topic of data availability and management for mission-critical web applications.
Optimizing the E-Commerce Experience by Art Technology Group (ATG)
June 07, 2010 - (Free Research) This paper discusses how online purveyors are upgrading their e-commerce platforms and making investments in next-gen technologies to enable cross-channel selling, segmentation and personalization, better search and navigation, and more. Continue reading to learn how optimization services have made optimizing the e-commerce experience a breeze.
The Top 10 Technical Considerations for Evaluating e-Commerce Platforms by Art Technology Group (ATG)
July 23, 2010 - (Free Research) This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms.
Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value by SAP America, Inc.
September 03, 2010 - (Free Research) This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM.
Seven Things to Consider When Developing a Unified Communications (UC) Strategy by Aspect, Inc.
August 10, 2010 - (Free Research) UC can increase revenue and enhance customer relationships all while reducing costs, but developing a UC strategy can seem like a daunting task. In light of this, this paper outlines 7 things organizations should consider as they begin to develop a UC strategy. Read on to learn some helpful hints and strategies to ensure a successful UC deployment.
Online Commerce: The Game Has Changed – Have Retailers? by Art Technology Group (ATG)
July 21, 2010 - (Free Research) In the past couple years, online shopping by consumers has increased exponentially. The timeline for mobile shopping adoption has taken a huge turn as well with the overwhelming acceptance of smart phones. Continue reading to explore how the online commerce has changed and learn how the best retailers are changing with it.
Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace? by Oracle Corporation
October 02, 2009 - (Free Research) According to the 2009 COLLOQUY Loyalty Marketing Census, while the average household is enrolled in 14.1 loyalty programs, they're only active in 6.2 programs. In fact, poorly implemented loyalty strategies can actually diminish customer loyalty. So what do you do? Find out in this new complimentary white paper by Peppers & Rogers Group and Oracle.
Finding Customer Loyalty in a Multichannel World by Oracle Corporation
March 02, 2010 - (Free Research) Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty.
Live Help: Global Consumer Views & Trends Live Voice and Live Chat by Art Technology Group (ATG)
June 07, 2010 - (Free Research) This report presents the results of a global survey commissioned by ATG that reveal that consumers want more than just a phone number or e-mail address when it comes to online customer service. Continue reading this report to learn more about the consumer views and trends of voice and live chat.
E-Book: How to Select the Right Call Center Technology by Contactual, Inc.
June 17, 2010 - (Free Research) What’s the best way to determine short and long term call center technology requirements? Should you consider outsourcing or using SaaS deployment options? How can you incorporate Web 2.0, social media and mobile technologies into your call center? This e-book on selecting call center technology will help you answer these questions and more!
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