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Customer Relationship Management (CRM)
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CW Buyer's Guide: Customer Relations (CRM) by ComputerWeekly.com
October 05, 2011 - (Free Research) This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies.
The 10-Step Guide to Buying the Right CRM Solution by SugarCRM Inc.
July 2011 - (Free Research) The CRM buying process can be reduced to a set of 10 steps that will help you pare down the field of potential solutions to a few vendors who are the best fit. This guide will allow you to move through 10 sets of steps.
Maximize the Value of On-Demand CRM with On-Demand Reporting by Business Objects
August 2007 - (Free Research) Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner.
SAP CRM Rapid Deployment Solution by SAP America, Inc.
March 2011 - (Free Research) See how the SAP CRM Rapid Deployment Solution – helps organizations to get essential CRM capabilities, quickly at an affordable price and provides customers options to grow as their businesses grow
The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010 by Microsoft
October 2011 - (Free Research) Read this Forrester Research Inc. analysis of 18 leading customer relationship management (CRM) suite solutions. See what vendors offer the best systems for BPM, ERP, TCO, midsized organizations, and basic needs.
On the Move: How to provide great productivity solutions for the mobile sales team by SAP America, Inc.
March 2011 - (Free Research) A mobile worker’s particular need is mobile CRM – and the goal in a sales context is to deliver all the info and tools on-the-go reps need to manage leads and opportunities. Read in this Selling Power magazine how SAP’s mobile CRM tools help companies to increase sales significantly.
Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy by SugarCRM Inc.
November 2010 - (Free Research) Social channels are here to stay and should be part of your customer engagement strategy, as you will be required to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experience strategy.
CRM Thought Leadership booklet by IBM
January 2012 - (Free Research) With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers’ terms.
Accela Video Whitepaper: Differentiate Your Company with Complete CRM by Oracle Corporation
April 2010 - (Free Research) Interactions between partners, customers, and employees are much faster-paced in our highly-networked world. It is important that CRM solutions understand these relationships. Watch this video to learn strategies for CRM evolution.
Working the Way Salespeople Work by Oracle Corporation
September 2008 - (Free Research) Read this white paper to learn how SaaS implementations of CRM provide an entry point to data that more directly serves salespeople's needs with easy-to-use solutions that help them increase productivity and drive more revenue.
Video Whitepaper: It’s All About the Salesperson-- Taking Advantage of Web 2.0 by Oracle Corporation
April 2010 - (Free Research) It is more difficult than ever for salespeople to close deals now in today's competitive market. CRM solutions can help organizations enhance sales performance. Watch this video for the latest information on CRM systems and Web 2.0 technologies that can help the sales force find new leads and ultimately boost sales.
It's All about the Salesperson: Taking Advantage of Web 2.0 by Oracle Corporation
September 2008 - (Free Research) This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction by Oracle Corporation
April 2011 - (Free Research) As e-commerce continues to grow, customer expectations for B2B e-commerce are changing rapidly. Business to business (B2B) companies that wish to grow and become more profitable are realizing that the old ways of doing business are insufficient and are investing in e-commerce platforms.
Customer Experience Exchange E-Zine Issue 2 by SearchCRM
January 2012 - (Free Research) This second issue of Customer Experience Exchange highlights the contact center. Often an overlooked facet of customer relationship management (CRM), the contact center is usually the first way a customer reaches out to a company and thus should always be considered in CRM strategies.
CRM without Compromise: A Strategy for Profitable Growth by SAP America, Inc.
April 2007 - (Free Research) Consider how SAP can help you improve customer relationship management. Build a synergistic ecosystem with employees, customers, and partners to deliver customer value – where customer demand drives the supply chain and customer insight inspires innovation. Quickly respond to sustain competitive advantage and profitability.
Debunking Security Concerns with Hosted Call Centers by inContact
September 2011 - (Free Research) This comprehensive white paper explores the call center landscape, details the benefits of hosted call centers along with the risks involved in cloud-based services.
What's your Customer Experience Advantage? by SAP America, Inc.
March 2011 - (Free Research) SAP Insider Article covering new SAP CRM innovations which help companies empower their employees, substantially improve the customer experience, and thereby achieve a competitive advantage.
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