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CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution
February 20, 2009 - (Free Research) This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution
July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
Data Quality : A Survival Guide For Marketing by SAP America, Inc.
June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
eGuide - Mobile Security Policies by BlackBerry
February 2009 - (Free Research) In this expert E-Guide, you'll discover three key elements that are essential to your mobile security policy and learn how government regulations affect what is required in your policy.
The Last Software You'll Ever Buy? The CRM Platform as Development Platform by Pivotal CRM, a CDC Software solution
November 2009 - (Free Research) Can't decide whether to build or buy a CRM system? This podcast presents a third solution that is an application development platform that provides the building blocks for faster, cost-effective application development that achieves a better fit for your business’ processes.
Beyond the Thin Client: Why a Smart Client CRM Solution May Be a Smarter Choice by Pivotal CRM, a CDC Software solution
November 2009 - (Free Research) This white paper compares and contrasts the two primary alternatives to thin clients and examines the differentiating characteristics that could impact your CRM implementation. Read on to learn why a smart client CRM solution may be a smarter choice.
The Top 3 Reasons CRM Initiatives (Still) Fail - And How To Avoid Them by Pivotal CRM, a CDC Software solution
June 2009 - (Free Research) This white paper looks at the top three reasons that CRM initiatives fail to achieve their goals and provides clear, practical recommendations for ensuring that your CRM initiative avoids these pitfalls and delivers desired returns.
How to Ensure That Your Employees Will Want to Use CRM by Pivotal CRM, a CDC Software solution
February 2009 - (Free Research) This paper outlines the technology building blocks that enable you to create an information-rich environment that empowers your workforce to perform at its peak. Learn how to use data to its fullest--without having to become IT experts.
Upgrading Siebel CRM with Zero Downtime by Oracle Corporation
November 2009 - (Free Research) This white paper discusses how organizations can upgrade their Siebel CRM solutions with zero downtime using a log-based, real-time change data capture (CDC) and replication solution, along with implementation best practices to overcome common upgrade challenges.
Infor CRM Interaction Advisor by Infor CRM
July 2009 - (Free Research) Watch this product demo to learn how Infor CRM Interaction Advisor will fuel organic growth by driving lifetime customer loyalty and increase value at every customer touch point without replacing any existing systems.
Infor Permission-based Marketing Campaigns by Infor CRM
July 2009 - (Free Research) Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer.
CRM for the Professional on the Go by BlackBerry
December 2006 - (Free Research) Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental to do later box, but the reasons to make it a priority are compelling. Read this paper to discover why.
Changes to the PMBOK® Guide, 4th Edition, and What You Should Know by Global Knowledge
March 2009 - (Free Research) In December 2008, PMI® (Project Management Institute) released the 4th edition version of 'A Guide to the Project Management Body of Knowledge® (PMBOK® Guide)',the Project Management Institute's (PMI's) collection of published “generally recognized good practices” (according to PMI's 4th edition FAQs).
The Technology of Innovation: Using CRM to Enable Customer-Centric Innovation by Pivotal CRM, a CDC Software solution
October 2009 - (Free Research) This white paper highlights the important role technology can play in the innovation process and looks at how a customer-focused approach to innovation can be supported by flexible customer relationship management tools. It explains how businesses can use CRM to foster and implement customer-centric innovation, enhancing the customer experience.
Infor CRM for Travel & Leisure by Infor CRM
July 2009 - (Free Research) Enterprising companies in travel and leisure are using Infor CRM for Travel and Leisure to create a continuous customer dialogue and deliver the highest impact offers at the moment of interaction across business units and channels.
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