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Solutions Marketing – The New Product Marketing by ZIGZAG Marketing, Inc.
July 2008 - (Free Research) This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English.
Putting Product Lifecycle Management Within Reach of Small and Medium Businesses by Parametric Technology Corporation (PTC)
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November 2007 - (Free Research) It wasn't all that long ago that Product Lifecycle Management (PLM) tools were restricted to large companies with large budgets and IT departments. Today, these barriers to adoption by small and medium sized (SMB) manufacturing companies are falling. Read this case study to learn why Phillips & Terumo Industries chose PTC as its PLM solution.
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