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The 10-Step Guide to Buying the Right CRM Solution by SugarCRM Inc. July 12, 2011 - (Free Research) The CRM buying process can be reduced to a set of 10 steps that will help you pare down the field of potential solutions to a few vendors who are the best fit. This guide will allow you to move through 10 sets of steps. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Your Salespeople Will Love by Oracle Corporation September 2007 - (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Maximize the Value of On-Demand CRM with On-Demand Reporting by Business Objects August 2007 - (Free Research) Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Top 10 Technical Considerations for Evaluating e-Commerce Platforms by Art Technology Group (ATG) July 2010 - (Free Research) This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Marketing Analytics by Oracle Corporation July 2008 - (Free Research) Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness. Read this data sheet to learn more. (DATA SHEET) VIEW ABSTRACT | GO TO

CW+: Special Report on Oracle by ComputerWeekly.com December 2010 - (Free Research) This has been a landmark year for Oracle, the technology company headed by the charismatic and staggeringly wealthy Larry Ellison. Ellison, who is 65, has been chief executive officer since he founded Oracle in June 1977. He was listed the sixth richest person in the world in 2010. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enhancing the Customer Experience with Loyalty Management by SAP America, Inc. April 2009 - (Free Research) By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Effective Negotiating: 5 Rules for Smooth Transactions by Global Knowledge March 2009 - (Free Research) This white paper discusses five rules for negotiating that can help make the transaction more pleasant for everyone involved and better your chances at getting what you want. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

IBM InfoSphere MDM Solutions for Insurance by IBM November 2011 - (Free Research) Master data management (MDM) helps make insurers smarter. MDM enables them to connect disparate pieces of customer information across policy systems, departments and channels into a single, actionable view that is customer-centric rather than policy-centric. (VIDEO) VIEW ABSTRACT | GO TO

Leverage WFM for exceptional customer experiences by Infor WFM Workbrain December 2011 - (Free Research) Read this white paper to discover strategies for leveraging workforce management (WFM) to improve customer service, and thus increase customer satisfaction and retention. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Brief Digital Transformation: Creating New Business Models Where Digital Meets Physical by IBM November 2011 - (Free Research) As businesses embrace the digital revolution, they're rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. This report is designed to provide senior executives with analysis and insight on how fast and how far to go on the path to digital transformation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

crystalreports.com for Salesforce.com: Exception and Sales Reporting by Business Objects crystalreports.com is a Web-based report-sharing service that allows you to share Crystal Reports with the right people - simply and securely. Create advanced reports from your Salesforce.com data. Dig deeper for answers using graphs with drill down capabilities. View, schedule, refresh, and distribute reports online - inside Salesforce.com.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Accela Video Whitepaper: Differentiate Your Company with Complete CRM by Oracle Corporation April 2010 - (Free Research) Interactions between partners, customers, and employees are much faster-paced in our highly-networked world. It is important that CRM solutions understand these relationships. Watch this video to learn strategies for CRM evolution. (VIDEO) VIEW ABSTRACT | GO TO

Information Security Magazine – November 2011 by Information Security Magazine October 2011 - (Free Research) This month’s Information Security Magazine cover story focuses on active strategies for malware resistance and compliance, data protection and incident responses found in VDI approaches. Learn how you can implement three top strategies to ensure your active desktop security isn’t compromised. (EZINE) VIEW ABSTRACT | GO TO

Cross-Channel Commerce: A Consumer Research Study by Oracle Corporation April 2011 - (Free Research) The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Medio's™ analytics transform mobile data into business action, IBM System x and Intel Xeon processors helps take the guesswork out of CRM- A Case Study by IBM November 2011 - (Free Research) Based in Seattle, Medio Systems is a leader in the emerging field of predictive analytics, quickly analyzing data streams to give mobile phone carriers and providers actionable insight into their customers’ preferences and buying habits. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to retain customer loyalty in the competitive retail market by Infor CRM January 2012 - (Free Research) Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010 by Microsoft October 2011 - (Free Research) Read this Forrester Research Inc. analysis of 18 leading customer relationship management (CRM) suite solutions. See what vendors offer the best systems for BPM, ERP, TCO, midsized organizations, and basic needs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Six Success Factors for Building a Best-Run Marketing Organization by SAP America, Inc. October 2010 - (Free Research) This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Webcast: Connecting Customer Experience Management to Increased Revenue by Ektron, Inc. January 2012 - (Free Research) Join us for an exclusive webcast and hear from Forrester Research about how you can prepare to drive key business outcomes through your digital marketing efforts. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Utilize analytics to drive customer satisfaction and retention by Infor CRM December 2011 - (Free Research) Watch this webcast to discover how you can increase your online marketing efforts with next-gen customer relationship management (CRM) tools that will significantly improve customer satisfaction as well as increase the return rate of customers. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Winning in Today's Environment: Six Imperatives for the Chief Sales Officer by Oracle Corporation October 2009 - (Free Research) Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Evolving Your Mobile Marketing Presence: Strategies for Succeeding at Mobile As Both a Device and a Channel by Ektron, Inc. December 2011 - (Free Research) Read this Forrester Research Inc. white paper to learn the latest on interactive marketing and how to implement these practices into your mobile marketing stratgieries. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Total Cost of Ownership: Fees, Subscriptions and Hidden Costs by SugarCRM Inc. July 2011 - (Free Research) The following analysis provides a comparative price analysis of four leading CRM solutions for midmarketorganizations. Forrester Research defines midmarket organizations as any organization with revenues of lessthan $1 billion and/or fewer than 1,000 employees. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

HP Enterprise Applications Services for Microsift Dynamics CRM: Flexible CRM solutions to transform your organization and optimize the customer experience by Hewlett-Packard Limited January 2012 - (Free Research) HP Enterprise Applications Services for Microsoft Dynamics provides a comprehensive enterprise CRM solution based on Microsoft’s market-leading Dynamics CRM software application. Read this white paper to learn more about this technology suite and how it can help you reduce risks, lower costs and accelerate growth while improving productivity. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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