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Improving Sales Effectiveness In a Buyer’s Market by SAP America, Inc. December 31, 2011 - (Free Research) This paper details the results of a survey of 160 firms with annual revenues of $250M or more conducted to determine whether their customer relationship management (CRM) software is addressing the changed and changing requirements of sales reps as they develop relationships and pursue opportunities in light of ever increasing buyer expectations. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CW Buyer's Guide: Customer Relations (CRM) by ComputerWeekly.com October 05, 2011 - (Free Research) This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies. (ESSENTIAL GUIDE) VIEW ABSTRACT | GO TO

Computer Weekly - 13 December 2011: Read this week’s special issue announcing the UKtech50 – the 50 most influential people in UK IT. by ComputerWeekly.com December 09, 2011 - (Free Research) In this week's special issue of Computer Weekly, we reveal the UKtech50 - our list of the 50 most influential people in UK IT. This year's winner is Mike Lynch, CEO of Autonomy, who talks in an exclusive interview about his hopes for the UK technology industry, and life at HP since the company's 7bn GBP acquisition. Download the new issue now. (EZINE) VIEW ABSTRACT | GO TO

Computer Weekly 6 December 2011: Read this week’s issue of the UK’s leading technology publication, featuring news on open data, cyber security and our social media awards by ComputerWeekly.com December 02, 2011 - (Free Research) In this week's Computer Weekly, we examine the economic benefits of plans to release more government data for wider re-use by software developers. We announce the winners of our Social Media Awards, and hear what the IT industry thinks of the new UK cyber security strategy. Download the new issue now. (EZINE) VIEW ABSTRACT | GO TO

Why Deliver Extraordinary Customer Service? by Oracle Corporation March 21, 2011 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Social Sales Revolution by Salesforce.com February 06, 2012 - (Free Research) This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%. (EBOOK) VIEW ABSTRACT | GO TO

A holistic view of customer analytics for maximizing selling opportunities by Infor CRM January 13, 2012 - (Free Research) This report explores how best-in-class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

CRM Total Cost of Ownership: Fees, Subscriptions and Hidden Costs by SugarCRM Inc. July 15, 2011 - (Free Research) The following analysis provides a comparative price analysis of four leading CRM solutions for midmarketorganizations. Forrester Research defines midmarket organizations as any organization with revenues of lessthan $1 billion and/or fewer than 1,000 employees. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Computer Weekly – 20 December 2011: Read this week’s issue, featuring: retail IT issues for Christmas; the cost of software failure; the founder of agile development by ComputerWeekly.com December 20, 2011 - (Free Research) In this week's issue of Computer Weekly, we look at the key technologies that retailers are turning to for IT-enabling customers' Christmas shopping. We examine research revealing the huge cost of application software that fails to meet requirements; and we talk to one of the pioneers of agile software development. Download the new issue now. (EZINE) VIEW ABSTRACT | GO TO

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