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Data Quality: A Survival Guide For Marketing by SAP America, Inc. June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Data Quality Strategy: A Step-by-Step Approach by SAP America, Inc. February 01, 2010 - (Free Research) In order to fully realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data. And those organizations that approach this issue strategically are those that will be successful. This paper explores strategy in the context of data quality. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Seasonal Sales and Supply Chain Successes at Molson Coors: Harnessing the Cutting-Edge SAP BusinessObjects Explorer for Faster, Fact-Based Decisions by SAP America, Inc. June 02, 2010 - (Free Research) This paper describes how Molson Coors harnessed business intelligence (BI) tools to help shape, execute, and continually redefine the company’s strategic direction in all these areas. Continue reading to learn how SAP BusinessObjects Explorer was the BI tool used and learn all the benefits they experienced from this tool. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Business Value of Pervasive BI by SAP America, Inc. February 01, 2010 - (Free Research) This Aberdeen Analyst Insight draws on three discrete data sets in order to examine the business value of making access to BI more pervasive across the enterprise. The data shows that users taking such an approach have overcome a number of organizational challenges in order to drive significant business performance enhancements. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

DB2 9.7: Online schema change-- Minimize planned outages when making changes to your database objects by IBM September 01, 2010 - (Free Research) Learn about the new enhancements to DB2 9.7 that enable you to make online changes to the database schema while objects remain fully accessible during modification. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SQL Compatibility in DB2 9.7-- From triggers to object enhancements: A demonstration of the new PL/SQL compatibility features by IBM September 01, 2010 - (Free Research) This article overviews the new PL/SQL compatibility features in IBM DB2 software version 9.7, making it easier to adopt and allowing you to take advantage of its autonomic and high-performance characteristics.  (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Wilson Tool International: Engineering E-Commerce with SAP® CRM by SAP America, Inc. September 03, 2010 - (Free Research) This case study explains how Wilson Tool chose SAP CRM to help provide its e-commerce foundation. They found that the e-commerce functionality of SAP CRM application would best meet the company’s immediate needs and provide a platform for future growth. Continue reading to learn all the benefits Wilson Tool experienced by choosing SAP CRM. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010 by SAP America, Inc. September 03, 2010 - (Free Research) Forrester evaluated 18 leading CRM suite solutions against 516 criteria reflecting the requirements of large organizations. This analyst report explores the results of those evaluations explained in detail. Read on to learn which CRM suite provides the most benefits for your organization. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc. September 03, 2010 - (Free Research) This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Service: Reduce Cost While Maintaining Customer Satisfaction by SAP America, Inc. September 03, 2010 - (Free Research) Leading companies have found that the secret to thriving in an uncertain economy is the combination of customer retention, efficiency, and revenue. Read on to learn how the SAP CRM application will reduce costs and increase revenue while maintaining a high level of customer satisfaction, loyalty, and retention. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAP® Business Communications Management for Utilities: Fully Integrated Software to Improve Customer Satisfaction by SAP America, Inc. September 03, 2010 - (Free Research) This paper explains how SAP® Business Communications Management software provides a flexible multichannel, all-IP business communications platform that can deploy IP telephony for everyone who needs it. Read on to learn how this software works with SAP CRM to provide improved customer satisfaction without any costly cumbersome integration issues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAP and Marketing Management: More Effective Marketing Through Collaboration by SAP America, Inc. September 03, 2010 - (Free Research) This paper explains how when SAP AG upgraded to SAP CRM they were able to improve performance, usability, and overall interaction between sales roles and other roles that support sales.  Continue reading to learn how to achieve a more effective marketing approach through collaboration with the sales team. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

SAP Customers Support Sales-Effective Processes and Technologies with Enhanced Data Analysis by SAP America, Inc. September 03, 2010 - (Free Research) This paper discusses how Best-In-Class organizations have demonstrated a significant emphasis on providing sales leaders with better information in order to make better decisions.  Continue reading to learn how organizations that also deployed solutions such as SAP CRM were consistently among the Best-In-Class. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

SAP and Sales Management: A Better End-to-End Sales Process that Incorporates All Global Stakeholders by SAP America, Inc. September 03, 2010 - (Free Research) This paper discusses how when SAP AG upgraded to SAP CRM they were able to optimize the sales processes on a global scale which means more effective collaboration, better visibility, improved productivity, and stronger customer relationships. Read on to learn how to reach a better end-to-end sales process that incorporates all global stakeholders. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value by SAP America, Inc. September 03, 2010 - (Free Research) This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales Performance Management: Maximize Profits with Comprehensive Sales Processes by SAP America, Inc. September 03, 2010 - (Free Research) This paper discusses how many companies establish formal sales processes to boost productivity in their sales organizations. Read on to learn how the positive effects of more productive sales forces extends beyond cost reduction; they help increase revenue and the likelihood of higher profit margins as well. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Partner Channel Management: Build Stronger Partnerships for Stronger Profits by SAP America, Inc. September 02, 2010 - (Free Research) This paper explores how the SAP CRM application helps you leverage your partner relationships and empower channel partners so they can better market to, sell to, and provide service to your end customers. Continue reading to learn how you can have a more profitable partner channel network – and a more profitable company. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Powering Marketing Success by SAP America, Inc. September 02, 2010 - (Free Research) The SAP CRM application allows organizations to do more with less. Read this paper to learn how the application enables you to make the most of your marketing resources, increase marketing accountability, and execute successful marketing initiatives to increase long-term, profitable customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

FMC Technologies: Gaining Greater Insight into Sales Forecast Data with SAP® CRM by SAP America, Inc. September 02, 2010 - (Free Research) FMC Technologies Inc. of Houston is a leader in oil and gas equipment service. This case study describes how by replacing Siebel software with the SAP CRM application, the company integrated and centralized its forecasting data, enabling managers to make better and faster decisions about supply chain capacity. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Enhancing Constituent Perceptions with CRM for Public Sector: Advancing Beyond Efficiency and Service Improvements by SAP America, Inc. September 02, 2010 - (Free Research) By using a CRM strategy with software solutions, government agencies can achieve a host of benefits when it comes to streamlining business processes and analytical capabilities. Read on to learn how By enabling such CRM processes, governments can build communication campaigns that help shape the public’s perceptions and advance the value delivered. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team by SAP America, Inc. September 02, 2010 - (Free Research) After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Delivering Efficient After-Sales Service in IM&C Companies: Superior Service Operations for Profitable Growth by SAP America, Inc. September 02, 2010 - (Free Research) This paper discusses how integrated software and services from SAP can help you streamline and align key operations in service sales, service marketing, customer support, contract management, field service, and installed-base management. Read on to learn how to deliver efficient after-sales services. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Value Enhancement: Linking Strategy & Operations for Better Loyalty and Margins by SAP America, Inc. September 02, 2010 - (Free Research) CVE is a predictive, adaptive approach to linking front and back office functions through the prism of advanced business intelligence and analytics. Read this paper to learn how to link strategy and operations with CVE for better customer loyalty and margins. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best-in-Class Marketers Drive Enhanced Customer Loyalty by SAP America, Inc. September 02, 2010 - (Free Research) This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Banking: Differentiate Through Service Excellence with SAP CRM – Optimizing Customer Satisfaction, Efficiency, and Profit by SAP America, Inc. September 02, 2010 - (Free Research) Read this paper to learn how SAP for Banking solutions, which encompass the SAP® CRM application, encourage agility and customer centricity in today’s demanding market. By seamlessly connecting front- and back-office tasks, they can provide a superior customer experience and stronger top-line growth. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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