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Data Quality Strategy: A Step-by-Step Approach by SAP America, Inc.
February 01, 2010 - (Free Research) In order to fully realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data. And those organizations that approach this issue strategically are those that will be successful. This paper explores strategy in the context of data quality.
Data Quality: A Survival Guide For Marketing by SAP America, Inc.
June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
The Business Value of Pervasive BI by SAP America, Inc.
February 01, 2010 - (Free Research) This Aberdeen Analyst Insight draws on three discrete data sets in order to examine the business value of making access to BI more pervasive across the enterprise. The data shows that users taking such an approach have overcome a number of organizational challenges in order to drive significant business performance enhancements.
Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team by SAP America, Inc.
September 02, 2010 - (Free Research) After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well.
Webcast: IBM, RIM - Mobilizing Business Worldwide by IBM
May 11, 2010 - (Free Research) The time for enterprise mobility is now, so don’t miss this opportunity to learn more about IBM Lotus Connections and IBM Lotus Quickr for BlackBerry, how it will benefit your organization and mobilize your business.
Best Practices for Implementing Automated Functional Testing by Hewlett-Packard Company
April 2007 - (Free Research) By automating functional testing, you can take major steps forward to improve automated business processes. Your development and QA teams can increase the speed and accuracy, and your IT department can achieve a higher ROI from software projects.
Wilson Tool International: Engineering E-Commerce with SAP® CRM by SAP America, Inc.
September 2010 - (Free Research) This case study explains how Wilson Tool chose SAP CRM to help provide its e-commerce foundation. They found that the e-commerce functionality of SAP CRM application would best meet the company’s immediate needs and provide a platform for future growth. Continue reading to learn all the benefits Wilson Tool experienced by choosing SAP CRM.
The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010 by SAP America, Inc.
September 2010 - (Free Research) Forrester evaluated 18 leading CRM suite solutions against 516 criteria reflecting the requirements of large organizations. This analyst report explores the results of those evaluations explained in detail. Read on to learn which CRM suite provides the most benefits for your organization.
FMC Technologies: Gaining Greater Insight into Sales Forecast Data with SAP® CRM by SAP America, Inc.
September 2010 - (Free Research) FMC Technologies Inc. of Houston is a leader in oil and gas equipment service. This case study describes how by replacing Siebel software with the SAP CRM application, the company integrated and centralized its forecasting data, enabling managers to make better and faster decisions about supply chain capacity.
Powering Marketing Success by SAP America, Inc.
September 2010 - (Free Research) The SAP CRM application allows organizations to do more with less. Read this paper to learn how the application enables you to make the most of your marketing resources, increase marketing accountability, and execute successful marketing initiatives to increase long-term, profitable customer relationships.
Requirements Engineering: The Foundation for More Effective Development of Smarter Products by IBM
September 2010 - (Free Research) Without effective requirements engineering practices that keep all your engineering teams (systems, software, electrical/electronic, mechanical), product stakeholders and your partners/suppliers on the same page, you run the risk of experiencing quality issues in design and development, or worse, product recalls. Watch this webcast for solutions.
E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM
August 2010 - (Free Research) Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well.
Accessible Transactional Reports by Xenos Group Inc.
June 2010 - (Free Research) This paper discusses how having an accessible PDF as a standard electronic format for all clients removes the cost of special processing and makes the benefits available to any client who wishes to take advantage of them. Continue reading to learn about the many benefits of providing customers with easy access to transactional reports.
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