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Workforce Management (WFM) Software: SearchCRM.com Product Directory 2010 Edition by SearchCRM July 13, 2010 - (Free Research) This directory was designed to be a valuable resource for those getting started with research or evaluating vendors in the CRM market.  Inside, you’ll find basic information about the major vendors in the WFM market and the products they sell. Continue reading to find out which products are right for your organization. (ARTICLE) VIEW ABSTRACT | GO TO ARTICLE

Brand Management - Leveraging the Power of Integrated Marketing by SAP America, Inc. February 01, 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Madness? Mergers, Acquisitions, and Divestitures by SAP America, Inc. October 18, 2008 - (Free Research) This paper discusses why failure happens and how to prevent it by following the overriding best practice in successful acquisitions, mergers, and divestitures: preparedness. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Differentiation through Service Excellence Driving Customer Loyalty and Service Profitability by SAP America, Inc. September 17, 2008 - (Free Research) The importance of achieving service excellence is growing. Products are increasingly becoming commodities, and CEOs are recognizing that first-rate service is crucial to enhancing customer satisfaction. This paper explores the crucial links between customer service and customer satisfaction. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Economist Intelligence Unit: A New Mandate for IT by SAP America, Inc. April 01, 2007 - (Free Research) Learn more about the changing role of IT in business. This report includes research targeted towards senior executives responsible for managing and deploying information technology in pursuit of business objectives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Superstar CFO - Optimizing an Increasingly Complex Role by SAP America, Inc. May 01, 2007 - (Free Research) Read this CFO Research study to understand how CFOs should prioritize the external and company-wide mandates, as well as how they should manage the finance function itself. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAP® Business Communications Management for Utilities: Fully Integrated Software to Improve Customer Satisfaction by SAP America, Inc. September 03, 2010 - (Free Research) This paper explains how SAP® Business Communications Management software provides a flexible multichannel, all-IP business communications platform that can deploy IP telephony for everyone who needs it. Read on to learn how this software works with SAP CRM to provide improved customer satisfaction without any costly cumbersome integration issues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team by SAP America, Inc. September 02, 2010 - (Free Research) After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Enhancing Constituent Perceptions with CRM for Public Sector: Advancing Beyond Efficiency and Service Improvements by SAP America, Inc. September 02, 2010 - (Free Research) By using a CRM strategy with software solutions, government agencies can achieve a host of benefits when it comes to streamlining business processes and analytical capabilities. Read on to learn how By enabling such CRM processes, governments can build communication campaigns that help shape the public’s perceptions and advance the value delivered. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc. September 03, 2010 - (Free Research) This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

FMC Technologies: Gaining Greater Insight into Sales Forecast Data with SAP® CRM by SAP America, Inc. September 02, 2010 - (Free Research) FMC Technologies Inc. of Houston is a leader in oil and gas equipment service. This case study describes how by replacing Siebel software with the SAP CRM application, the company integrated and centralized its forecasting data, enabling managers to make better and faster decisions about supply chain capacity. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Delivering Efficient After-Sales Service in IM&C Companies: Superior Service Operations for Profitable Growth by SAP America, Inc. September 02, 2010 - (Free Research) This paper discusses how integrated software and services from SAP can help you streamline and align key operations in service sales, service marketing, customer support, contract management, field service, and installed-base management. Read on to learn how to deliver efficient after-sales services. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAP® BusinessObjects™ Data Services: One Product For Data Quality and Data Integration by SAP America, Inc. June 02, 2009 - (Free Research) Introducing SAP® BusinessObjects™ Data Services breakthrough technology software for the enterprise information management market. The software unifies our leading data-quality and integration solutions - helping your organization to move, transform, and improve virtually any type of data anywhere, at any frequency. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Wilson Tool International: Engineering E-Commerce with SAP® CRM by SAP America, Inc. September 03, 2010 - (Free Research) This case study explains how Wilson Tool chose SAP CRM to help provide its e-commerce foundation. They found that the e-commerce functionality of SAP CRM application would best meet the company’s immediate needs and provide a platform for future growth. Continue reading to learn all the benefits Wilson Tool experienced by choosing SAP CRM. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010 by SAP America, Inc. September 03, 2010 - (Free Research) Forrester evaluated 18 leading CRM suite solutions against 516 criteria reflecting the requirements of large organizations. This analyst report explores the results of those evaluations explained in detail. Read on to learn which CRM suite provides the most benefits for your organization. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Powering Marketing Success by SAP America, Inc. September 02, 2010 - (Free Research) The SAP CRM application allows organizations to do more with less. Read this paper to learn how the application enables you to make the most of your marketing resources, increase marketing accountability, and execute successful marketing initiatives to increase long-term, profitable customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience by SAP America, Inc. January 01, 2009 - (Free Research) Check out this article to learn how SAP is embracing Web 2.0 opportunities for customer relationship management (CRM), from leveraging social computing to building new Web 2.0-based CRM applications. (JOURNAL ARTICLE) VIEW ABSTRACT | GO TO

Data Quality Strategy: A Step-by-Step Approach by SAP America, Inc. February 01, 2010 - (Free Research) In order to fully realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data. And those organizations that approach this issue strategically are those that will be successful. This paper explores strategy in the context of data quality. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Making The Move: What to Do When You’ve Outgrown QuickBooks by Sage North America April 26, 2010 - (Free Research) This guide will provide you with smart, unbiased tips as your prepare to move from QuickBooks to a more powerful accounting solution. Continue reading this guide to decide which accounting solution is right for your company. (EGUIDE) VIEW ABSTRACT | GO TO

SAP and Marketing Management: More Effective Marketing Through Collaboration by SAP America, Inc. September 03, 2010 - (Free Research) This paper explains how when SAP AG upgraded to SAP CRM they were able to improve performance, usability, and overall interaction between sales roles and other roles that support sales.  Continue reading to learn how to achieve a more effective marketing approach through collaboration with the sales team. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Partner Channel Management: Build Stronger Partnerships for Stronger Profits by SAP America, Inc. September 02, 2010 - (Free Research) This paper explores how the SAP CRM application helps you leverage your partner relationships and empower channel partners so they can better market to, sell to, and provide service to your end customers. Continue reading to learn how you can have a more profitable partner channel network – and a more profitable company. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best-in-Class Marketers Drive Enhanced Customer Loyalty by SAP America, Inc. September 02, 2010 - (Free Research) This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis by SAP America, Inc. June 05, 2009 - (Free Research) There are many elements that impact a company's brand. Concentrating on a select few lets you control financial investment while maximizing the returned benefit. This SAP Executive Insight focuses on efforts that target a key set of brand-related opportunities and describes how companies can strengthen brand value even in a recession. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Delivering Superior Customer Value in Communications Firms: Enabling Optimal Offer Creation for Service Providers by SAP America, Inc. April 27, 2009 - (Free Research) For communications companies - whether focused on telecommunications services or media content - these are challenging times. Markets are saturated with new offerings, and margins continue to diminish. In response, communications service providers (CSPs) are concentrating on improving offers of voice, content, and data services. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

7 Tactics for Smart Businesses to Increase Revenues and Decrease Expenses in Any Economgy by SAP America, Inc. February 20, 2009 - (Free Research) Every organization faces its own unique challenges in getting the job done. But at the end of the day, it all comes down to increasing revenue while decreasing expenses. This paper explains 7 tactics for smart businesses to increase revenues and decrease expenses in any economy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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