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Increasing Marketing Campaign Profitability with Predictive Analytics by IBM

February 20, 2011 - (Free Research) This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Customer Intimacy Imperative by IBM

November 18, 2010 - (Free Research) Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advance analytic tools can help your business achieve a competitive advantage. Read this white paper to realize the full potential of your customer relationships.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Five Steps to Improving Business Performance through Customer Intimacy by IBM

November 18, 2010 - (Free Research) Business success today requires a new depth of customer insight. Read this white paper to learn five practical steps your companies can take to achieve customer intimacy and, by doing so, achieve breakaway performance.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Five Predictive Imperatives for Maximizing Customer Value by IBM

February 20, 2011 - (Free Research) This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Oracle Business Intelligence Enterprise Edition 11g - New Features Overview by Oracle Corporation

March 23, 2011 - (Free Research) In this podcast, you'll hear from Matt Bedin, Director for BI Product Management for Oracle, about the many new features and enhancements in Oracle Business Intelligence Enterprise Edition 11g (OBIEE 11g) that will excite both end-users and IT managers.
(PODCAST) VIEW ABSTRACT | GO TO PODCAST

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