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Customer Relationship Management

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Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers by SAP America, Inc.

July 30, 2011 - (Free Research) Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience.

(CASE STUDY)

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TouchPoints TV: Rochelle Schard, Infor by Infor CRM

February 06, 2012 - (Free Research) In a special interview with TouchPoints TV, Rochelle Schard, Director of Marketing for Infor, shared her first impressions of the NRF's BIG Show. Watch this videocast now to get an insider’s look at the conference and Infor’s latest tools and tactics for workforce management (WFM).

(VIDEOCAST)

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LinkedIn Connects with DocuSign for Salesforce by DocuSign, Inc.

January 18, 2012 - (Free Research) Read this brief case study of LinkedIn's implementation of DocuSign and Salesforce to speed up sales deals and receive completed contracts quicker.

(CASE STUDY)

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Service. Smarter. Thriving in the age of the empowered customer by IBM

January 30, 2012 - (Free Research) In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale.

(WHITE PAPER)

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Sell. Smarter. Thriving in the age of the empowered customer by IBM

January 30, 2012 - (Free Research) Read this brief white paper and learn about some smarter commerce technologies available from IBM, including cross-channel selling, distributed order management, customer integration and collaboration and much more! You also will gain insight into different supply chain management platforms that IBM has to offer.

(WHITE PAPER)

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Cognos Business Intelligence for Report Authors by IBM

January 24, 2012 - (Free Research) Utilize a complete set of enterprise reports that are easy to build, maintain, secure and deploy, all delivered in a collaborative authoring environment and based on the fundamental principle of "author once — consume anywhere."

(VIRTUAL SEMINAR)

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IBM solutions that offer real-time customer insights, integrate applications and build brand loyalty by IBM

January 17, 2012 - (Free Research) Want to know how the most successful companies deliver exceptional customer value? Do you know the best practices for using customer analytics? This e-book answers these questions and a lot more about winning trends and practices in customer relationship management (CRM).

(EBOOK)

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BoldChat Whitepaper: Proactive Chat by LogMeIn, Inc.

February 06, 2012 - (Free Research) If you are unfamiliar with proactive chat or already have proactive chat software and want to learn how to make the most of it, then check out this white paper to gain a strong understanding.

(WHITE PAPER)

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Social Media-based Customer Loyalty Programs by Infor CRM

February 06, 2012 - (Free Research) This e-guide from our editorial team will teach you how to efficiently deliver additional value to customers via social media as well as tips for finding balance when connecting with customers, and expert engagement tips from social media consultant Erik Qualman.

(EGUIDE)

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Experts say CEM technology can build single view of customer by Infor CRM

January 24, 2012 - (Free Research) This tip guide from our editorial team features an article on overcoming single-view issues and how customer experience management (CEM) technologies are a valuable tool for this problem.

(EGUIDE)

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The Social-Powered Enterprise by Salesforce.com

February 06, 2012 - (Free Research) This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.

(EBOOK)

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The Social Sales Revolution by Salesforce.com

February 06, 2012 - (Free Research) This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.

(EBOOK)

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Have You Earned Your Customers’ Trust? by inContact

January 16, 2012 - (Free Research) Companies need to take their customer experience to the next level. This means being more responsive and proactive, delivering consistently on brand promises, listening to customers and acting on that insight. Read on to learn why customer trust is critical to your business and how to successfully build your customer's trust.

(WHITE PAPER)

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Leverage WFM for exceptional customer experiences by Infor WFM Workbrain

December 16, 2011 - (Free Research) Read this white paper to discover strategies for leveraging workforce management (WFM) to improve customer service, and thus increase customer satisfaction and retention.

(WHITE PAPER)

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Customer Experience Exchange E-Zine Issue 2 by SearchCRM

January 31, 2012 - (Free Research) This second issue of Customer Experience Exchange highlights the contact center. Often an overlooked facet of customer relationship management (CRM), the contact center is usually the first way a customer reaches out to a company and thus should always be considered in CRM strategies.

(EZINE)

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Words for the Ys: How to Leverage a Generation’s Strengths and Improve its Staying Power in the Contact Center by Calabrio, Inc.

January 25, 2012 - (Free Research) This white paper provides insight on how to retain Generation Y contact center employees so your business can flourish and stay within budget.

(WHITE PAPER)

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Can Your Center Keep Up with the Changes? Manage the Avalanche of Complexity and Still Control Costs by Calabrio, Inc.

January 25, 2012 - (Free Research) Read this white paper to learn more about the future changes with contact centers and the best ways to prepare your organization for these changes.

(WHITE PAPER)

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Smarter Commerce for Consumer Electronics White Paper by IBM

January 30, 2012 - (Free Research) When we talk about the world becoming increasingly interconnected, instrumented and intelligent, the most ubiquitous example is the smartphone. It collects and disseminates data while its users are at home and on the go, serving up just as much socially driven info as static, always-there web content. This white paper outlines smarter commerce.

(WHITE PAPER)

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B2B Benchmark Assessment for B2B Services Sector by IBM

January 30, 2012 - (Free Research) Take the time now and find out how your organization's sales processes to configure, price and quote complex business-to-business (B2B) offers ranks against the market leaders in the B2B services, communications, software, IT services and B2B advertising sectors.

(ASSESSMENT TOOL)

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Mass Customization for Communications Service Providers Podcast by IBM

January 30, 2012 - (Free Research) Join author David J. Gardner for a podcast that explains the key to making mass customization more efficient. Using examples of cable service providers and McDonald’s, clients will see how they can tune their infrastructure to make exceptions less exceptional and keep profitability on track.

(PODCAST)

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Business Analytics Clients Build a Smarter Planet by IBM

November 18, 2011 - (Free Research) This brief video shoes how predictive analytics benefits Arvato Services, Yamaha Motor Europe, Banco Itau Argentina, Avis Europe and other organizations. For example, Avis Europe uses IBM predictive analytics to drive highly personalized e-mail campaigns based on detailed customer profiles.

(VIDEO)

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Interactive Guide to Customer Experience Management by Tealeaf

January 24, 2011 - (Free Research) In this e-book, you'll hear directly from real-world customer experience management practitioners, who share some of the steps you can take today to develop an online customer experience competency. Learn how to take a disciplined approach to understanding how customers interact with your business online and removing the obstacles to their success.

(INFORMATION CENTER)

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How to retain customer loyalty in the competitive retail market by Infor CRM

January 16, 2012 - (Free Research) Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data.

(WHITE PAPER)

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7 Hot Email Prospecting Tips by Citrix Online Go To Meeting

January 13, 2012 - (Free Research) This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success.

(WHITE PAPER)

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Gain competitive advantage by using Customer Experience Management Solutions to extend brand value by Tealeaf

December 22, 2011 - (Free Research) In this podcast, industry expert Rebecca Wettemann discusses how companies can balance customer experiences and brand promotion without creating conflict.

(PODCAST)

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