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Data Driven Marketing by IBM
October 05, 2009 - (Free Research) Read this report to learn the findings of an Aberdeen Group study examining how organizations are using data to impact marketing performance and marketing effectiveness. This study offers best practices from hundreds of organizations that identify how to use data to achieve superior performance.
CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution
July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
Better Customer Insight, Better Bottom Line: Gaining Insight from Unified Information Access by Attivio, Inc.
December 01, 2008 - (Free Research) In order to protect revenue and ensure the continuation of a company's most important customer relationships, it takes a 360 degree view of every customer to drive retention and loyalty improvement. Read this white paper to discover the uses and advantages of unified information access as well as VOC (voice of the customer) efforts.
Oracle Business Brief: Keeping Hold of Your Customers, Especially in Tough Economic Conditions by Oracle Corporation
February 11, 2010 - (Free Research) Oracle provides Customer Relationship Management and Enterprise Resource Planning applications, middleware and database software tailored to the customer retention needs of midsize organizations. This Oracle Business Brief explains how these solutions help you retain customers cost-effectively through optimized information and improved flexibility.
Focusing on High-Tech Manufacturers by Infor CRM
October 23, 2009 - (Free Research) This paper explores the idea that to effectively compete today and into the next generation, high-tech manufacturers must rethink their customer relationship management (CRM) strategies. Read on to learn the three strategies high-tech manufacturers must do if they want to be profitable tomorrow and in the years to come.
Infor CRM for Travel & Leisure by Infor CRM
July 01, 2009 - (Free Research) Enterprising companies in travel and leisure are using Infor CRM for Travel and Leisure to create a continuous customer dialogue and deliver the highest impact offers at the moment of interaction across business units and channels.
Infor CRM Epiphany for Insurance by Infor CRM
July 01, 2009 - (Free Research) The market-leading Infor CRM Epiphany suite was designed with the needs of today's insurance companies in mind. It delivers what you need to execute a customer retention and growth strategy by delivering a single view of customer interactions across business.
Infor CRM Epiphany for Hospitality by Infor CRM
July 01, 2009 - (Free Research) Infor CRM Epiphany for Hospitality provides the integrated marketing, customer service, and analytics capabilities hotels, casinos, and other hospitality companies need to deliver exceptional service at every touch point.
Increase Your Returns Using Event-Based Marketing by Infor CRM
July 22, 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
SQL Server 2008 Upgrade Series: Performance by Dell, Inc. and Intel
November 20, 2009 - (Free Research) This article explores ways in which small and mid-sized businesses can improve the performance of their databases — and their businesses — by upgrading to SQL Server 2008.
7 Ways to Deal with Data Growth from a Cost Standpoint by i365, A Seagate Company
January 11, 2010 - (Free Research) The incredible growth in the amount of electronic data generated for both business and personal use has resulted in higher costs for data storage and backup. Several factors have lead to these spiraling cost increases, including storage of larger files, multiple backups, and enforcement of industry regulations. How often is your company backing up?
CRM for the Professional on the Go by BlackBerry
December 2006 - (Free Research) Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental to do later box, but the reasons to make it a priority are compelling. Read this paper to discover why.
Enhance Customer Loyalty through Higher Responsiveness by Oracle Corporation
April 2009 - (Free Research) The user experience associated with web applications relies in large part on the availability and management of their session data, its persistence, and its management. This white paper focuses on the topic of data availability and management for mission-critical web applications.
The End User Experience: The Working End User by Intel Technology Provider
November 2009 - (Free Research) This webcast provides recommendations to help organizations better meet the diverse computing needs of their customers. Discover how to improve the end user experience with centralised virtual desktops and application virtualisation.
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